After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still hanging on for dear life. Yes, the “batch and blast” is still around and for people who have to crank these campaigns out, it is how they measure success. Today I want to talk about the downfalls of this approach to email marketing and how it may very well spell doom for your program and reputation. First, let’s review a...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still hanging on for dear life. Yes, the “batch and...
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done....
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done. There are times when reverting to the old “batch and blast” mentality instead of spending the time to craft segments and develop multiple versions of the creative is a very tempting trap to fall into. At Freshpair, we have spent the last two years evolving our email marketing segmentation strategy. It’s been a series of...
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done. There are times when reverting to the...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided to have a look at deliverability rates by industry. But, I was also very interested in seeing what types of issues are encountered, in what proportion, and how those are affected by marketing automation experience. I took a look at customers who joined us near the end of 2011 and...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided...
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year – a 63% jump from just the year before. While many...
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year – a 63% jump from just the year before. While many may pound their chests about those rapidly growing email lists, just as many are likely overlooking big opportunities to improve their targeting, relevance, and performance. Indeed, a recent survey by CEB of over 800 marketers at Fortune 1000 firms showed that over half of those companies are still relying on past...
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year – a 63% jump from just the year before. While many may pound their chests about those rapidly...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. For almost three years now, Canada...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. For almost three years now, Canada has been working to pass new Anti-Spam legislation. The process has been slow at times, but it finally looks like there may be light at the end of the tunnel. Most people expect for the law to take effect sometime in the summer of 2013. What does this law mean for senders? If you are following a permission marketing...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. For almost three years now, Canada has been working to pass new Anti-Spam...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff....
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report titled: “Defining the Modern Marketer: From Real to Ideal,” which reveals insight into the evolution of the marketer’s role. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report...
Almost every time I hear about a company that wants to aggressively grow its list, inevitably, the terrifying topic of e-append or list rental comes up. I often...
Almost every time I hear about a company that wants to aggressively grow its list, inevitably, the terrifying topic of e-append or list rental comes up. I often hear that someone in a direct mail role did a "successful e-append" at one point in their career (usually 5 or more years ago) or rented a list, and that is why they want to give it a try. In today's environment of engagement-based inbox placement, these antiquated, old school list growth tactics are not only bad...
Almost every time I hear about a company that wants to aggressively grow its list, inevitably, the terrifying topic of e-append or list rental comes up. I often hear that someone in a direct mail...
It's the beginning of 2013, and with it comes the traditional flurry of demand generation/business development/sales reps sending me emails on why I should buy...
It's the beginning of 2013, and with it comes the traditional flurry of demand generation/business development/sales reps sending me emails on why I should buy their product/service. I can assure you: I really do read every one of the emails I receive, even the ones that end up getting trapped in my SPAM filter. I'm always fascinated to learn why a rep thinks I would be interested in purchasing their product and gauging how far off the mark they are. Yes, it's sadistic, these...
It's the beginning of 2013, and with it comes the traditional flurry of demand generation/business development/sales reps sending me emails on why I should buy their product/service. I can assure you:...
Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take...
Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take back with them and implement in their own programs. Some of the content served as great reminders that making some minor adjustments, and what may seem as obvious changes, can make big performance improvements driving real results. One aspect that stood out to me was that from email marketer's perspective it is...
Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take back with them and implement in...
