Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about...
Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch. The short answer is: There has been no significant impact to date. One of...
Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about three months since Gmail announced the...
Testing is a top priority for email marketers. Without it, we’d just be relying on intuition and assumption. At CustomInk, where groups can design their own...
Testing is a top priority for email marketers. Without it, we’d just be relying on intuition and assumption. At CustomInk, where groups can design their own t-shirts for occasions like family reunions or school events, we face both an advantage and a challenge when it comes to testing our email marketing programs. Here's our opportunity: a lot of people come to our site to design t-shirts, and as part of the process, they save their designs under an email address and can sign...
Testing is a top priority for email marketers. Without it, we’d just be relying on intuition and assumption. At CustomInk, where groups can design their own t-shirts for occasions like family reunions...
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline....
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze. We then normalized the email usage by the size of the contact database to account for customer growth and list fatigue. The results were very clear. Emails sent per 1,000 contacts has grown over 42% over the...
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on average are only 82% in North America. This means 18% of the average email campaign goes unseen. How would you like an 18% performance improvement for your next email marketing campaign? You can have it You can take control of your sending practices and manage your inbox rates. In fact, ISPs expect marketers to manage...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on average are only 82% in North America....
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th...
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. When we are putting the chart together, we almost always start with data — sometimes, a ridiculous amount of it. Then, we come up with a thesis, and start analyzing the data. Sometimes it supports it, and sometimes it doesn't. But, we always...
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be re-claimed. People could put in a claim on newly available IDs starting July 15th. Yahoo! will begin assigning those IDs to the new owners on August 15th. There have been a few concerns about this new policy and how it will relate to both email marketing deliverability and security. Yahoo! has taken several measures to...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be re-claimed. People could put in a claim on...
Can emails help win presidential elections? Toby Fallsgraff, the email director for Obama's re-election, thinks so. Fallsgraff and his team of 18 email writers...
Can emails help win presidential elections? Toby Fallsgraff, the email director for Obama's re-election, thinks so. Fallsgraff and his team of 18 email writers on a team of 200 other digital savants, worked tirelessly to master the art and science of successful email marketing. They learned that the most effective messages are personal -- "I want to meet you," read one subject line -- or even urgent -- "I will be outspent." Here, Fallsgraff divulges tips that any company, big...
Can emails help win presidential elections? Toby Fallsgraff, the email director for Obama's re-election, thinks so. Fallsgraff and his team of 18 email writers on a team of 200 other digital savants,...
Today’s guest post comes courtesy of Richard Hill, VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications,...
Today’s guest post comes courtesy of Richard Hill, VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications, and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Today, buyers consider their mobile devices and their email accounts as inseparable. So why aren’t more marketers delivering emails that consistently look great on any screen size? Here are 3 reasons why creating better mobile email experiences should...
Today’s guest post comes courtesy of Richard Hill, VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications, and co-author of “The Savvy Marketer’s...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the quick action, which is a new kind of button in Gmail. These buttons display in the subject line of certain emails and would let a user to take an action without opening the email. Google’s goal is to make specific, common interactions quicker and easier for users. Quick actions are divided into two categories: “in-app”...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the quick action, which is a new kind of button...
