The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is interpreting what these outages mean. Last week we saw a short Gmail outage that caused more pain for Yahoo! than Google because of a tweet from the Yahoo! team. Yahoo! has been no stranger to outages the past couple of months -- Yahoo!'s CEO even came out with a statement in December about what the company is doing to...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is interpreting what these outages mean....
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl...
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl appearance. I'm a diehard Patriots fan, and to say this was disappointing would be a massive understatement. The Monday after the game, I received this email from NFL.com. The topic? Congratulations to Denver fans on the Broncos' upcoming Super Bowl trip. [caption id="attachment_8753" align="alignnone" width="674"]...
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl appearance. I'm a diehard Patriots fan, and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. It's not just a job, it's an adventure REI invited me to find my next adventure with this email below. It included a side-scroll featuring...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. The direct approach Adhering to mantra that the shortest distance between two points is a straight line, Harry & David sent me the following...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last year, I received birthday emails from about 12 retailers, so I was really excited to see what kind of gifts I’d find waiting in my inbox on my big day this year. What did I get for my birthday? So, the first thing I saw when I got online was this: Sure it’s not an email, but how nice of Google to remember! When I moused...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last year, I received birthday emails from...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Since the last time we joined you there was a development on the international email marketing scene, specifically in Germany. My colleague Kevin Senne has all the details in his post Clarifying...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we wrote the blog post below and discussed moves the German government had made to remind email senders and receivers about the German COI regulations. This is a post that still gets a lot of views, as marketers around the world look to how specific countries handle email. You may be thinking about sending to customers in...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we wrote the blog post below and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. After taking a break for the holidays I am back and ready for some action, as it were. Below are some post holiday emails that caught my eye over the past two weeks. And speaking of post holiday...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines –...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines – real ones, in fact – are from spam messages. Emails with such subject lines are almost always subsequently deleted – even if they aren’t actually spam. To ensure that your content marketing emails reach your audience, be sure to avoid the following words in your email subject lines, as compiled from HubSpot: Clearance...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines – real ones, in fact – are from...
