They are 77 million strong, which equates to about one quarter of the entire population in the U.S. They range in age from 18 to 36. Their median income is...
They are 77 million strong, which equates to about one quarter of the entire population in the U.S. They range in age from 18 to 36. Their median income is anywhere from $25,000 to $48,000 a year. And they are the highest educated generation with nearly 25% having a Bachelors degree or higher. The they I refer to are Millenials. And the statistics above were gleaned from a recent Nielsen study entitled Millenials: Breaking the Myth. Make no mistake about it, there is a lot at...
They are 77 million strong, which equates to about one quarter of the entire population in the U.S. They range in age from 18 to 36. Their median income is anywhere from $25,000 to $48,000 a year. And...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the brick-and-mortar and digital experiences, brands are looking to Pinterest as a channel to engage customers. Here are three unique efforts: Caribou Coffee rebuilt its Pinterest board in the Mall of America and featured user submissions REI brought the adventure experience to the backyard, diverging from the typical national...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the brick-and-mortar and digital experiences,...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. All in the family The email below from Hawaiian Airlines came with the subject line "Join our Social Ohana - Be In Beijing for a Chance to...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The past week or so, you have have noticed an increase in the number of soft bounces you are seeing coming back from AOL. Why? AOL has been experiencing some...
The past week or so, you have have noticed an increase in the number of soft bounces you are seeing coming back from AOL. Why? AOL has been experiencing some internal issues that have caused erroneous bounces to be returned most commonly with the bounce code AOL_RTR_BLOCK. We witnessed the biggest spike in these bounces on 4/14 and 4/15. Word came down from AOL on 4/15 that the problem had been resolved. However, we also saw a return of this bounce code on 4/17 and then...
The past week or so, you have have noticed an increase in the number of soft bounces you are seeing coming back from AOL. Why? AOL has been experiencing some internal issues that have caused erroneous...
Last year Gmail mixed things up by releasing tabs, which automatically sorts email within users’ inboxes. The release introduced new things to consider — how...
Last year Gmail mixed things up by releasing tabs, which automatically sorts email within users’ inboxes. The release introduced new things to consider — how your email is perceived by sorting algorithms, whether people would even see promotional emails, and how to market in this new user experience. Gmail has done it again this year, introducing the new “grid view” feature (via an open beta) to their promotions tab. This effectively gives the user a visual preview of what...
Last year Gmail mixed things up by releasing tabs, which automatically sorts email within users’ inboxes. The release introduced new things to consider — how your email is perceived by sorting...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Easter is only 3 days away of course so in honor of that, here's some egg-cellent Easter-themed emails that caught my eye this past week.Sorry for the bad pun. Strong CTA I like this email below...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Run the good race Thankfully it would appear that spring has finally sprung around these parts and as such the email below from The North Face...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers' top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Whether marketers are acutely aware of the reasoning behind testing or not, most understand that they need...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. You could've fooled me This past Monday was of course April Fool's Day and while I didn't get all that many "fool" themed emails, one I did...
