Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last year, I received birthday emails from about 12 retailers, so I was really excited to see what kind of gifts I’d find waiting in my inbox on my big day this year. What did I get for my birthday? So, the first thing I saw when I got online was this: Sure it’s not an email, but how nice of Google to remember! When I moused...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last year, I received birthday emails from...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Since the last time we joined you there was a development on the international email marketing scene, specifically in Germany. My colleague Kevin Senne has all the details in his post Clarifying...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we wrote the blog post below and discussed moves the German government had made to remind email senders and receivers about the German COI regulations. This is a post that still gets a lot of views, as marketers around the world look to how specific countries handle email. You may be thinking about sending to customers in...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we wrote the blog post below and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. After taking a break for the holidays I am back and ready for some action, as it were. Below are some post holiday emails that caught my eye over the past two weeks. And speaking of post holiday...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines –...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines – real ones, in fact – are from spam messages. Emails with such subject lines are almost always subsequently deleted – even if they aren’t actually spam. To ensure that your content marketing emails reach your audience, be sure to avoid the following words in your email subject lines, as compiled from HubSpot: Clearance...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines – real ones, in fact – are from...
These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling...
These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and clicking through online to earn their share of the holiday shopping pie. Email is such a great central engagement channel, and eTailers go to great lengths this time of year to capitalize on right time communication to enable their customers. Here are three examples of compelling...
These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Just 5 days til Christmas boys and girls. Let’s see what’s going in the world of email marketing. Here are some emails that caught my eye during this past week. Dress for success This email from...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the standard pre-holiday email marketing messages: Cyber Monday sales, doorbuster deals, last-minute shipping and so on. Even though they are fairly well-known messages, they're still pretty darn effective. But once December 26 hits, we suddenly hit a very unfamiliar territory for even the best of brands. Simply put, this...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the standard pre-holiday email...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting them with corporate purchases. As a result, online shopping has finally come to the B2B market. According to digital marketing company, Acquity Group, Millennials were responsible for up to 89 percent of business related purchase decisions in 2013. The study also found that 40 percent of...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting...
