Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the quick action, which is a new kind of button in Gmail. These buttons display in the subject line of certain emails and would let a user to take an action without opening the email. Google’s goal is to make specific, common interactions quicker and easier for users. Quick actions are divided into two categories: “in-app”...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the quick action, which is a new kind of button...
Gmail has once again made a major change to the way we interact with our email. Over the past few years, Gmail has by far made the biggest jump in number of...
Gmail has once again made a major change to the way we interact with our email. Over the past few years, Gmail has by far made the biggest jump in number of users. It has become a major player in the Inbox wars surpassing Yahoo and AOL for many senders. Any change to the interface or filtering now has a huge ripple effect on our email marketing campaigns. In the last month Gmail introduced the idea of tabs in the email interface. We’ve watched Gmail attempt to do...
Gmail has once again made a major change to the way we interact with our email. Over the past few years, Gmail has by far made the biggest jump in number of users. It has become a major player in...
Last week I published a post about how Yahoo! plans to re-release dormant IDs and make them available again. The plan is that on July 15, IDs that have had no...
Last week I published a post about how Yahoo! plans to re-release dormant IDs and make them available again. The plan is that on July 15, IDs that have had no log-ins within the past year will be deactivated and reissued a month later to new users. At first glance, this seems like a fairly interesting chance for email marketers, and in a way it is. Cleaning out old dormant email addresses from lists is always helpful. This is something that should be constantly performed on...
Last week I published a post about how Yahoo! plans to re-release dormant IDs and make them available again. The plan is that on July 15, IDs that have had no log-ins within the past year will...
Yesterday, Yahoo! announced important changes to the way they handle Yahoo! IDs. Yahoo will be freeing up inactive Yahoo! IDs and making them available again. ...
Yesterday, Yahoo! announced important changes to the way they handle Yahoo! IDs. Yahoo will be freeing up inactive Yahoo! IDs and making them available again. This is an important change that should not be ignored by anyone who's involved in any capacity with email marketing. On July 15, Yahoo! will make all IDs with no activity in the previous 12 months available to be claimed by someone new. This means that if you aren’t tracking and using engagement as a decision maker...
Yesterday, Yahoo! announced important changes to the way they handle Yahoo! IDs. Yahoo will be freeing up inactive Yahoo! IDs and making them available again. This is an important change that should...
Contrary to popular belief, quality is more important than quantity when it comes to the subscribers on your email list. A large number doesn't necessarily...
Contrary to popular belief, quality is more important than quantity when it comes to the subscribers on your email list. A large number doesn't necessarily mean a large readership, high open-rates, or abundant click-throughs. It may not even mean any readership at all. In order to deliver the right message to the right inbox, you must actively manage the deliverability of your email marketing campaign. How do you do that? Daniel Deneweth, the Director of Deliverability...
Contrary to popular belief, quality is more important than quantity when it comes to the subscribers on your email list. A large number doesn't necessarily mean a large readership, high open-rates,...
Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I'm talking about the...
Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I'm talking about the Scientific Method, the eight-step method of inquiry that we all used on countless chemistry and science projects. It turns out to be a pretty effective tool for digital marketers too -- if you're willing to tap back into those scientific roots. One of the first things we’re taught as marketers is to test. Regardless of...
Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I'm talking about the Scientific Method, the eight-step method...
This week Microsoft has officially shuttered the Hotmail.com domain. In email marketing circles, this has been announced as the “death” of Hotmail, and in a...
This week Microsoft has officially shuttered the Hotmail.com domain. In email marketing circles, this has been announced as the “death” of Hotmail, and in a way it is. The reality however is that Hotmail is still kicking and will be for quite some time. It is smart to begin to proactively think about the exit plan for your Hotmail.com users right now. Microsoft has been pushing the new Outlook.com domain for the past few months. They began the transition of moving 150+...
This week Microsoft has officially shuttered the Hotmail.com domain. In email marketing circles, this has been announced as the “death” of Hotmail, and in a way it is. The reality however is that...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications. The email immediately established context in the abyss that is, my inbox. There’s no excuse for leaving these personal touches out of email communication, anyway. Modern Marketers are equipped with an arsenal of prospect...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been talking to others in their industry and it seems that subscribers overall just aren’t reading newsletters anymore. "Open rates have declined, the percentage of people who actually open the message and click through has declined, engagement overall is just not the same,” they lamented. To which I replied, “Perhaps it’s not...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been talking to others in their industry and it...
