Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding,...
Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding, and delivery - file size plays a significant role in whether your message is well received and looks its best. Mobile devices can account for a whopping 48% of email opens, with many of these happening over low speed cellular networks. In this landscape, marketers need to be mindful of the mobile user experience. This...
Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding, and delivery - file size plays a...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever,...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. In fourteen hundred ninety-two... Columbus Day was this past Monday, October 14 yet some retailers wanted to get an early start on the themed emails....
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just...
We've released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience...
We've released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience and around the increasing use of mobile devices. On the code side, we've included general tips for how to code emails, more specific tips on how to deal with email client platform changes that came out this year, and tips on responsive code structure. Here's an overview of our email design recommendations: Know your...
We've released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience and around the increasing use of mobile...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. Yule love this one Ok, it's a tad early for a Christmas-themed email - although the word "Christmas" never actually appears, this one from IKEA with the...
Back in May of this year, Twitter introduced the ability for companies to capture "leads" or sign ups using their new Lead Generation Card. Here is how Twitter...
Back in May of this year, Twitter introduced the ability for companies to capture "leads" or sign ups using their new Lead Generation Card. Here is how Twitter describes the offering: Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or...
Back in May of this year, Twitter introduced the ability for companies to capture "leads" or sign ups using their new Lead Generation Card. Here is how Twitter describes the offering: Twitter Cards...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever,...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. It's a mystery I don't know about you but I love a good mystery, so when I saw the following email from Grainger with the subject line: "Huge Deals:...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever, forward thinking, creative or just...
How big of a problem is the "abandoned cart?" Big — and getting bigger: in the second quarter of 2013, some 75 percent of shoppers filled their online carts and...
How big of a problem is the "abandoned cart?" Big — and getting bigger: in the second quarter of 2013, some 75 percent of shoppers filled their online carts and then bolted before checkout which, according to SaleCycle. Separately, Forrester Research calculates that retailers now lose about $31 billion a year in revenues from abandoned carts. Why do shoppers leave? The No. 1 reason is high shipping and handling costs, according to Forrester. Other contributing factors include...
How big of a problem is the "abandoned cart?" Big — and getting bigger: in the second quarter of 2013, some 75 percent of shoppers filled their online carts and then bolted before checkout...
The brains behind Limoges Jewelry understand the power of personalization better than most retailers. For more than 115 years, the Chicago-based company has...
The brains behind Limoges Jewelry understand the power of personalization better than most retailers. For more than 115 years, the Chicago-based company has sold engraved rings, necklaces and other trinkets to consumers looking to commemorate a loved one or a special occasion. But when it came to building a meaningful connection with customers via email marketing, Limoges stumbled. In 2011, the company's email marketing was in "serious disrepair," says Jon Ozaksut, who was...
The brains behind Limoges Jewelry understand the power of personalization better than most retailers. For more than 115 years, the Chicago-based company has sold engraved rings, necklaces and other...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever, forward thinking, creative or just plain awesome. Before I get to the first post I just want to take a second and welcome everyone to The Weekly Inbox! As mentioned this will be a collection of emails we received in our inbox from the previous week that piqued our curiosity for one reason or another. This Week: Welcome...
