Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. In addition, far too often marketers have to sacrifice deep...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile,...
Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern...
Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. But just like a Twitter or Facebook user can “block” requests and...
Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of...
For online retailers, Valentine's Day promotions typically comprise the highest volume of email sends in the first quarter of the year. For a look at the Retail...
For online retailers, Valentine's Day promotions typically comprise the highest volume of email sends in the first quarter of the year. For a look at the Retail Email Blog's past Valentine's Day Season Finales, click here. In addition to the many retail-related Valentine's Day emails that have been hitting my inbox over the past few weeks, I've noticed several hospitality companies taking advantage of the holiday with smart messaging encouraging people to make this Thursday a...
For online retailers, Valentine's Day promotions typically comprise the highest volume of email sends in the first quarter of the year. For a look at the Retail Email Blog's past Valentine's Day...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s...
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online...
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. Not so surprising is that the activity is clearly highest during the peak of the regular season with all teams in the thick of the playoff hunt....
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online activity for a number of sports teams in...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. There were some follow-on requests from that chart to see the same data, sliced by industry sector. The chart of the week...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are...
There are two types of ISP offerings that truly assist us in achieving and maintaining stellar deliverability - Feedback Loops (FBLs) and White Lists. Both are...
There are two types of ISP offerings that truly assist us in achieving and maintaining stellar deliverability - Feedback Loops (FBLs) and White Lists. Both are critical to our success, though each plays a completely different role. Feedback Loops One of the greatest tools we have in managing reputation and overall deliverability is feedback from our recipients and many ISPs provide us with just that via Feedback Loops. Feedback Loops provide a path used by the ISPs to relay...
There are two types of ISP offerings that truly assist us in achieving and maintaining stellar deliverability - Feedback Loops (FBLs) and White Lists. Both are critical to our success, though each...
A recent post on Topliners sparked a lively discussion on the term "email blast." In short, it's old, stodgy and ineffective. In the modern email marketing...
A recent post on Topliners sparked a lively discussion on the term "email blast." In short, it's old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get "blasted." But it's not the old word associated with email that we, as marketers, need to drop. Here are four more that should go into the extinct category. Spam This is a no brainer but I need to add it here in the event it’s still being used. Some may...
A recent post on Topliners sparked a lively discussion on the term "email blast." In short, it's old, stodgy and ineffective. In the modern email marketing world, blasting has no place in...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. Moreover, the...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends...
