By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s...
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online...
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. Not so surprising is that the activity is clearly highest during the peak of the regular season with all teams in the thick of the playoff hunt....
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online activity for a number of sports teams in...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. There were some follow-on requests from that chart to see the same data, sliced by industry sector. The chart of the week...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are...
There are two types of ISP offerings that truly assist us in achieving and maintaining stellar deliverability - Feedback Loops (FBLs) and White Lists. Both are...
There are two types of ISP offerings that truly assist us in achieving and maintaining stellar deliverability - Feedback Loops (FBLs) and White Lists. Both are critical to our success, though each plays a completely different role. Feedback Loops One of the greatest tools we have in managing reputation and overall deliverability is feedback from our recipients and many ISPs provide us with just that via Feedback Loops. Feedback Loops provide a path used by the ISPs to relay...
There are two types of ISP offerings that truly assist us in achieving and maintaining stellar deliverability - Feedback Loops (FBLs) and White Lists. Both are critical to our success, though each...
A recent post on Topliners sparked a lively discussion on the term "email blast." In short, it's old, stodgy and ineffective. In the modern email marketing...
A recent post on Topliners sparked a lively discussion on the term "email blast." In short, it's old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get "blasted." But it's not the old word associated with email that we, as marketers, need to drop. Here are four more that should go into the extinct category. Spam This is a no brainer but I need to add it here in the event it’s still being used. Some may...
A recent post on Topliners sparked a lively discussion on the term "email blast." In short, it's old, stodgy and ineffective. In the modern email marketing world, blasting has no place in...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. Moreover, the...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends...
As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our...
As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our 3 biggest regional customer groups: Europe (predominantly UK and Germany), North America (predominantly US) and Asia Pacific (predominantly Australia & Singapore). In past Charts of the Week, we have seen that Europe and Asia have seen growth in both adoption of marketing automation and total marketing reach. This...
As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our 3 biggest regional customer groups:...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle's Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. In talking with customers over the past few...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 1. 11 Infographics Marketers Should Keep Near Their Desks Everyone - really, everyone - loves infographics. When done right, infographics are an...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh...
