The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email...
The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email marketing professional's goal, but how can you determine when the perfect time is? If you’re not yet testing the timing of your email sends, we have three strategies for you: 1. Send real-time messages When are your customers likely to need your product or expertise? If it’s on a hot day, segment your list by location and send...
The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email marketing professional's goal, but how can you...
As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational...
As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational holiday messaging, framed primarily around gift buying. Last year, retail email volume hit an all-time high the week before Christmas, and some analysts predict even bigger sends this year (accompanied by bigger revenues). Before we all start frantically tracking the success of our organizations' email marketing programs -...
As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational holiday messaging, framed primarily...
Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing...
Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing emails, so it’s clear that ‘distracted consumers’ have little time to spend on sifting through the many emails they receive. For time-poor consumers, the first glance at an email will often determine whether they raise their cursor to the “delete” or “click-to-enter” option, making a winning email all the more important. The...
Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing emails, so it’s clear that ‘distracted...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. Black is back Back in 2010, we made reference to the term "Black November." It's a term that speaks to retailers offering deals the...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road map from Thanksgiving into the New Year. Projections for this year's holiday sales range from grim to grandiose. Data from Baynote suggests that holiday spending will be up 11% from last year, while a Wall Street Journal article predicts that this will be the worst holiday season since 2009. One thing is certain,...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road map from Thanksgiving into the New Year....
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever,...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. This is a special, one-day early edition of The Weekly Inbox as we take a look at some of the Halloween-themed emails that caught my eye. Notice the Halloween-esque cover image? That's me, AKA Scuba Steve. Trick or...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just...
It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service...
It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service providers use to automatically block messages to subscriber inboxes. When that happens, even the best-intentioned email marketing campaigns are doomed. The problem could plague any company, big or small. ISPs filter up to 80 percent of incoming emails, which can result in as much as 60 percent of a sender’s email being...
It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service providers use to automatically block messages...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one place? Download our eBook: The Retailer’s Ultimate Guide to Holiday Marketing, or get a teaser with our Slideshare deck: Mobile may be the digital marketing upstart, but the channel that will make or break a retailer's holiday season? Email. This explains why consumers receive...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. Arrive in time for the witching hour Williams-Sonoma did something that caught my eye for sure. The last day you could order something to arrive in time...
