We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road map from Thanksgiving into the New Year. Projections for this year's holiday sales range from grim to grandiose. Data from Baynote suggests that holiday spending will be up 11% from last year, while a Wall Street Journal article predicts that this will be the worst holiday season since 2009. One thing is certain,...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road map from Thanksgiving into the New Year....
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever,...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. This is a special, one-day early edition of The Weekly Inbox as we take a look at some of the Halloween-themed emails that caught my eye. Notice the Halloween-esque cover image? That's me, AKA Scuba Steve. Trick or...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just...
It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service...
It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service providers use to automatically block messages to subscriber inboxes. When that happens, even the best-intentioned email marketing campaigns are doomed. The problem could plague any company, big or small. ISPs filter up to 80 percent of incoming emails, which can result in as much as 60 percent of a sender’s email being...
It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service providers use to automatically block messages...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one place? Download our eBook: The Retailer’s Ultimate Guide to Holiday Marketing, or get a teaser with our Slideshare deck: Mobile may be the digital marketing upstart, but the channel that will make or break a retailer's holiday season? Email. This explains why consumers receive...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. Arrive in time for the witching hour Williams-Sonoma did something that caught my eye for sure. The last day you could order something to arrive in time...
Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding,...
Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding, and delivery - file size plays a significant role in whether your message is well received and looks its best. Mobile devices can account for a whopping 48% of email opens, with many of these happening over low speed cellular networks. In this landscape, marketers need to be mindful of the mobile user experience. This...
Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding, and delivery - file size plays a...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. In fourteen hundred ninety-two... Columbus Day was this past Monday, October 14 yet some retailers wanted to get an early start on the themed emails....
We've released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience...
We've released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience and around the increasing use of mobile devices. On the code side, we've included general tips for how to code emails, more specific tips on how to deal with email client platform changes that came out this year, and tips on responsive code structure. Here's an overview of our email design recommendations: Know your...
We've released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience and around the increasing use of mobile...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. Yule love this one Ok, it's a tad early for a Christmas-themed email - although the word "Christmas" never actually appears, this one from IKEA with the...
