Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers' top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Whether marketers are acutely aware of the reasoning behind testing or not, most understand that they need...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. You could've fooled me This past Monday was of course April Fool's Day and while I didn't get all that many "fool" themed emails, one I did...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks' worth of marketing emails, or maybe...
Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks' worth of marketing emails, or maybe even your last month’s. How often did you give your customers something that was engaging, inspiring, educational or just plain fun? After a quick dig through my inbox, it looks like most companies are still just trying to make their sales numbers, instead of trying to build lifelong relationships with customers. But,...
Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks' worth of marketing emails, or maybe even your last month’s. How often did you...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. The "Incredibles" Don't know about you but when I see an email with the subject line of: "Gorgeous Spring Dresses: How to Look Incredible in...
Savvy email marketers who want to avoid deliverability issues already know to monitor their deliverability metrics obsessively. While traditional metrics such...
Savvy email marketers who want to avoid deliverability issues already know to monitor their deliverability metrics obsessively. While traditional metrics such as open rates and clicks rates contribute significantly to sender reputation and engagement, most marketers already track those are part of overall campaign performance and business goals. Deliverability focused metrics such as bounce rates, spam complaints, and spam trap hits are just as important for tracking overall...
Savvy email marketers who want to avoid deliverability issues already know to monitor their deliverability metrics obsessively. While traditional metrics such as open rates and clicks rates contribute...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Go tell it on the... The subject line in the email below from The North Face was "Mountain Athletics: The next evolution of training" and it...
Note: This article was co-written by Jenny Drucker, Art Director at Responsys. If you’re still designing your mobile email campaign primarily for smartphone...
Note: This article was co-written by Jenny Drucker, Art Director at Responsys. If you’re still designing your mobile email campaign primarily for smartphone users, you may want to revisit your strategy. According to a December 2013 report by Business Insider, 50 percent of all mobile retail sales are now made on tablets. (And since that report was released before the Christmas holiday, it’s a safe bet that even more tablets are now in the hands of eager shoppers.) Tablet...
Note: This article was co-written by Jenny Drucker, Art Director at Responsys. If you’re still designing your mobile email campaign primarily for smartphone users, you may want to revisit...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Luck o' the Irish With St. Patrick's Day just a few days away I was expecting to see more themed emails in my in box but as of yesterday when I...
Signing up new email subscribers can be heaven — or hell — for marketers. The heaven part is obvious: a new subscriber equals a new opportunity to build a...
Signing up new email subscribers can be heaven — or hell — for marketers. The heaven part is obvious: a new subscriber equals a new opportunity to build a lasting relationship with a customer. So what's the dark downside? The prospect of landing in spam purgatory. Here are the risks marketers face with every new subscriber: the email address provided may not actually be valid, for a host of reasons. A non-working email address here and there may not be such a big deal. But...
Signing up new email subscribers can be heaven — or hell — for marketers. The heaven part is obvious: a new subscriber equals a new opportunity to build a lasting relationship with a customer....
