Last year Gmail mixed things up by releasing tabs, which automatically sorts email within users’ inboxes. The release introduced new things to consider — how...
Last year Gmail mixed things up by releasing tabs, which automatically sorts email within users’ inboxes. The release introduced new things to consider — how your email is perceived by sorting algorithms, whether people would even see promotional emails, and how to market in this new user experience. Gmail has done it again this year, introducing the new “grid view” feature (via an open beta) to their promotions tab. This effectively gives the user a visual preview of what...
Last year Gmail mixed things up by releasing tabs, which automatically sorts email within users’ inboxes. The release introduced new things to consider — how your email is perceived by sorting...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Easter is only 3 days away of course so in honor of that, here's some egg-cellent Easter-themed emails that caught my eye this past week.Sorry for the bad pun. Strong CTA I like this email below...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Run the good race Thankfully it would appear that spring has finally sprung around these parts and as such the email below from The North Face...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers' top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Whether marketers are acutely aware of the reasoning behind testing or not, most understand that they need...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. You could've fooled me This past Monday was of course April Fool's Day and while I didn't get all that many "fool" themed emails, one I did...
Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks' worth of marketing emails, or maybe...
Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks' worth of marketing emails, or maybe even your last month’s. How often did you give your customers something that was engaging, inspiring, educational or just plain fun? After a quick dig through my inbox, it looks like most companies are still just trying to make their sales numbers, instead of trying to build lifelong relationships with customers. But,...
Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks' worth of marketing emails, or maybe even your last month’s. How often did you...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. The "Incredibles" Don't know about you but when I see an email with the subject line of: "Gorgeous Spring Dresses: How to Look Incredible in...
Savvy email marketers who want to avoid deliverability issues already know to monitor their deliverability metrics obsessively. While traditional metrics such...
Savvy email marketers who want to avoid deliverability issues already know to monitor their deliverability metrics obsessively. While traditional metrics such as open rates and clicks rates contribute significantly to sender reputation and engagement, most marketers already track those are part of overall campaign performance and business goals. Deliverability focused metrics such as bounce rates, spam complaints, and spam trap hits are just as important for tracking overall...
Savvy email marketers who want to avoid deliverability issues already know to monitor their deliverability metrics obsessively. While traditional metrics such as open rates and clicks rates contribute...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Go tell it on the... The subject line in the email below from The North Face was "Mountain Athletics: The next evolution of training" and it...
