**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we wrote the blog post below and discussed moves the German government had made to remind email senders and receivers about the German COI regulations. This is a post that still gets a lot of views, as marketers around the world look to how specific countries handle email. You may be thinking about sending to customers in...
**Updated for 2016** Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. In 2014, we wrote the blog post below and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. After taking a break for the holidays I am back and ready for some action, as it were. Below are some post holiday emails that caught my eye over the past two weeks. And speaking of post holiday...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines –...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines – real ones, in fact – are from spam messages. Emails with such subject lines are almost always subsequently deleted – even if they aren’t actually spam. To ensure that your content marketing emails reach your audience, be sure to avoid the following words in your email subject lines, as compiled from HubSpot: Clearance...
“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.” Most email-savvy consumers will recognize that the above email subject lines – real ones, in fact – are from...
These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling...
These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and clicking through online to earn their share of the holiday shopping pie. Email is such a great central engagement channel, and eTailers go to great lengths this time of year to capitalize on right time communication to enable their customers. Here are three examples of compelling...
These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Just 5 days til Christmas boys and girls. Let’s see what’s going in the world of email marketing. Here are some emails that caught my eye during this past week. Dress for success This email from...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the standard pre-holiday email marketing messages: Cyber Monday sales, doorbuster deals, last-minute shipping and so on. Even though they are fairly well-known messages, they're still pretty darn effective. But once December 26 hits, we suddenly hit a very unfamiliar territory for even the best of brands. Simply put, this...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the standard pre-holiday email...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting them with corporate purchases. As a result, online shopping has finally come to the B2B market. According to digital marketing company, Acquity Group, Millennials were responsible for up to 89 percent of business related purchase decisions in 2013. The study also found that 40 percent of...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting...
As Christmas approaches, millions of parents across the country will perpetuate and participate in the Santa Claus myth. It’s harmless and fun and inevitably...
As Christmas approaches, millions of parents across the country will perpetuate and participate in the Santa Claus myth. It’s harmless and fun and inevitably wears off as children eventually come to realize how preposterous it is. My daughter is well past the age of believing in Santa and I fondly recall her excitement over his annual visit. Some myths are not nearly so harmless. As the leader of PossibleNOW’s preference management consulting services group, I’m tasked with...
As Christmas approaches, millions of parents across the country will perpetuate and participate in the Santa Claus myth. It’s harmless and fun and inevitably wears off as children eventually come to...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. The on again – off again Canadian...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. The on again – off again Canadian Anti-Spam Legislation (or CASL for short) has made a return to our consciousness this week, with the announcement that the legislation will take effect on July 1, 2014. The law will roll out in gradual steps, with the private right of action not beginning until July 1, 2017. In this post, I'll walk you through some of...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. The on again – off again Canadian Anti-Spam Legislation (or CASL for short)...
