Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward...
Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward measurement approach. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email...
Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward measurement approach. Axial operates the...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Pretty much sums it up I love this headline from Harley-Davidson. While some may say it's too direct or potentially can bother some, I love...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. I'm falling for you Ok, ok I know the line is cheesy but I do love this email from Bass Pro Shops. Why? Because it gets right to the point...
In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network...
In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory. Snagajob’s marketing team had no insight into who had opened messages or what actions they had...
In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network for job seekers and employers, was...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Mouthwatering? Check How can your mouth not water after seeing this email from Whole Foods Market? Man does this make me hungry and yes, want...
So you've got your subject lines down, and you know what makes your readers click and what doesn't. But have you given your preheaders much thought lately? It...
So you've got your subject lines down, and you know what makes your readers click and what doesn't. But have you given your preheaders much thought lately? It might be time to give them another look. You can give even your best subject line a little extra kick by adding a deadline, a secondary offer, or more information to your preheader. To help you get started, we present seven ways to punch up that second line of copy. 1) Finish your thought Use your preheader to support...
So you've got your subject lines down, and you know what makes your readers click and what doesn't. But have you given your preheaders much thought lately? It might be time to give them another look....
Today is Friday, I know, breaking news, right? Well in addition to being Friday it is also Day 5 of our weeklong series on the five phase of retail holiday...
Today is Friday, I know, breaking news, right? Well in addition to being Friday it is also Day 5 of our weeklong series on the five phase of retail holiday marketing. Quick recap: Monday: Phase 1: Pre-Holiday Tuesday: Phase 2: Black November, Wednesday: Phase 3: Thanksgiving Weekend Thursday: Phase 4: Countdown To Christmas The 5th and final phase is... hold that thought. Before we get to the final phase, I want to alert you to two things that also appear in this post:...
Today is Friday, I know, breaking news, right? Well in addition to being Friday it is also Day 5 of our weeklong series on the five phase of retail holiday marketing. Quick recap: Monday: Phase 1:...
Hey it's our 50th Weekly Inbox! Cue the party hats and streamers... Yeah maybe not. An accomplishment everyone here at the Weekly Inbox is proud of for sure but...
Hey it's our 50th Weekly Inbox! Cue the party hats and streamers... Yeah maybe not. An accomplishment everyone here at the Weekly Inbox is proud of for sure but we'll save the celebration for another time. Ok, where was I? The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next...
Hey it's our 50th Weekly Inbox! Cue the party hats and streamers... Yeah maybe not. An accomplishment everyone here at the Weekly Inbox is proud of for sure but we'll save the celebration for...
Over the past 3 days we've touched on the different phases of holiday retail marketing. On Monday, we discussed Phase 1: Pre-Holiday AKA the time before the...
Over the past 3 days we've touched on the different phases of holiday retail marketing. On Monday, we discussed Phase 1: Pre-Holiday AKA the time before the onslaught of marketing messages and consumers making their lists and indeed, checking them twice. Some examples of these types of pre-holiday marketing ideas are Spring Black Friday and Christmas in July. On Tuesday it was Phase 2: Black November, which covered the growing popularity among retailers to extend Black Friday...
Over the past 3 days we've touched on the different phases of holiday retail marketing. On Monday, we discussed Phase 1: Pre-Holiday AKA the time before the onslaught of marketing messages and...
