Acting on data helps you cull mailing lists to only the most active and engaged subscribers, and focus in on improving deliverability health.
These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future investments in email marketing....
These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future investments in email marketing. Leverage each of these strengths by creating relevant, targeted, and compelling emails that are part of a long-term strategy that drives loyalty.
These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future investments in email marketing. Leverage each of these strengths by creating...
B2B teams leveraging email marketing are doing so in an age of noise and commoditization. There’s far more content to compete with and more clutter than ever to...
B2B teams leveraging email marketing are doing so in an age of noise and commoditization. There’s far more content to compete with and more clutter than ever to break through. The average person checks email or instant messages every six minutes. Consider using these three tips to make your B2B emails stand out.
B2B teams leveraging email marketing are doing so in an age of noise and commoditization. There’s far more content to compete with and more clutter than ever to break through. The average...
The beginning of a new year gives you the chance to review your email practices to see what worked and what didn't to improve them. Find out what best practices...
The beginning of a new year gives you the chance to review your email practices to see what worked and what didn't to improve them. Find out what best practices you should be adhering to.
With the help of Gmail's new Promotions tab, you can create better-targeted and more personalized emails. The more relevant you can make them, the better...
With the help of Gmail's new Promotions tab, you can create better-targeted and more personalized emails. The more relevant you can make them, the better response you will have.
As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their...
As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly.
As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers...
As every email marketer knows, an effective email campaign focuses on relevant content above all else. But there’s a lesson to be learned from print catalogs...
As every email marketer knows, an effective email campaign focuses on relevant content above all else. But there’s a lesson to be learned from print catalogs here, too: product recommendations shouldn’t remind customers where they’ve already been — they should point the way forward to new discoveries, encouraging customers to comfortably branch outward from their core tastes.
As every email marketer knows, an effective email campaign focuses on relevant content above all else. But there’s a lesson to be learned from print catalogs here, too: product...
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral...
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral data to determine when each customer is most likely to engage with their messaging.
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral data to determine when each customer is...
As email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key...
As email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. This begs the question, what happens to deliverability when attention is solely on the bottom line?
As email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger...
