A brand's creative rules make it impossible for a retailer to personalize an email for every one of the millions of subscribers on their list, while adhering to every brand’s rules across every variation. However, machine learning can help with personalization. Find out how.
As part of a B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. However, like the other components found in this mobile plan, there are differences in terms of the optimum mobile email experience. Read on to see what a mobile-optimized email should look like.
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle Marketing Cloud (OMC) Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key...
This year, there are just 26 shopping days between Black Friday and Christmas Day. That’s six fewer days than last year. This is likely to lead to more aggressive holiday messaging during early November, with retailers using every Friday as a warmup for the official Black Friday. Due to, there is likely to be stronger competition in inboxes this year. See how you can make your email marketing stand out by knowing what to expect for the holidays.
It’s true that brands have ownership over the email addresses they’ve collected. But, beyond owning them as an identifier, brands don’t own email addresses because they don’t own the relationship that makes up the vast majority of each address’s worth. It's not paid media, it's granted media. You need to engender good will and trust and act responsibility with your list. It's good for business. Read on to learn more.
You need to make a mobile email as easy to read, understand, and navigate as possible for a person on the go and reading it off a phone or other mobile device. Consider these five tips to optimize your emails for a better mobile experience