To ensure you get into the holiday inbox, plan now and show ISPs that you are consistent and trustworthy.
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal...
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal information collected by businesses.
Once lost, mailing reputation requires weeks of pristine sending to correct. Ask yourself: Is it worth it? Here are best practices for sending to new...
Once lost, mailing reputation requires weeks of pristine sending to correct. Ask yourself: Is it worth it? Here are best practices for sending to new subscribers.
A customer-centric, data-driven approach to email marketing will add sizzle to your summer email campaigns, while generating the highest ROI and lifetime value.
You don’t have to compromise on email design to send a relevant, data-driven email when data drives the design.
Can using traditionally spammy words like free and money in a subject line sink the performance of a sender otherwise adhering to best practices?
Achieving next-level personalization is a challenge for resource-poor marketers. Consumers expect it, though. What can you do?
With an integrated data and technology stack, you will gain customer knowledge to use in segmentation and data-driven marketing.
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But why are carts abandoned? Are there common practices for re-engaging those customers? How can you improve your current practices and increase sales and ROI?...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those...
