Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can...
Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love in email marketing.
Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love...
How can email marketing teams speed up their production timelines without sacrificing quality? The answer is going agile.
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and...
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they also need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, which hurts how engaged your subscribers appear in the eyes of inbox providers.
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such...
The challenge for most of the past decade is to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox...
The challenge for most of the past decade is to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. Find out how.
With the advent of big data, more advanced marketing tools, and a focus on marketing automation, there has never been a better time to invest in sending more...
With the advent of big data, more advanced marketing tools, and a focus on marketing automation, there has never been a better time to invest in sending more relevant, personalized emails, especially considering that personalization can lead to an increase in email open rates and conversions.
With the advent of big data, more advanced marketing tools, and a focus on marketing automation, there has never been a better time to invest in sending more relevant, personalized emails,...
The first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter launched on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot...
The first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter launched on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted to share the highs and lows so everyone benefits.
The first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter launched on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as...
Modular email design offers easier personalization, quicker builds, and more consistency and control. Find out how else your campaigns can benefit.
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off...
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible with these best practices.
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome...
Digital marketers, heed these tips from marketing pros about email marketing, content marketing, and how to create better customer experiences during...
Digital marketers, heed these tips from marketing pros about email marketing, content marketing, and how to create better customer experiences during disruption.
