Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox...
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. Find out why it makes more sense to buy.
As great as content marketing is, a “build it and they will come” philosophy only gets you so far nowadays...and that’s where email marketing comes in. Email marketing helps get your content in front of more people—specifically, your most loyal customers and most interested prospects. But email is about so much more than just content amplification. Find out some ways that email marketing makes your content marketing work harder for you.
A research report done by Ascend2 and Oracle Marketing Cloud looked at what was on the minds of email marketers and what they thought their primary objectives, critical challenges, and most effective types of email were.
Email marketing in India has grown by leaps and bounds. With the advent of artificial intelligence the task of email marketing has become a multifaceted endeavor. Marketers can no longer expect results by simply bombarding audiences with generic emails. Digital consumers want personalized communications from trusted brands.
Every marketer wants to send personalized content to every subscriber. But when subscribers numbers in the millions, the sheer scale of the task demands a qualitatively new approach to email personalization. That’s exactly the problem that automated email templating solves. Through the power of machine learning, this technology leverages a library of creative content and generates millions of personalized emails — enabling small teams to get maximum impact from their creative...
How many emails and texts should marketers be sending out and at what frequency? There is no single answer, and often testing and time will tell the tale. What will work for you? Read further for a few ideas.
Brands have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Finding success with methods staying on brand, looking at metrics, and testing.