I think we can all agree that the batch and blast approach to email marketing needs to change, and it needs to change now. The reasons as to why are many, but...
I think we can all agree that the batch and blast approach to email marketing needs to change, and it needs to change now. The reasons as to why are many, but as your audience size expands and the age of your list increases, this approach can lead to declining engagement metrics and deliverability problems that make long term success difficult. So, what's the right approach? Segmentation and targeting are key to a successful program, which means meeting (and exceeding)...
I think we can all agree that the batch and blast approach to email marketing needs to change, and it needs to change now. The reasons as to why are many, but as your audience size expands and the age...
Gmail sent the following message to some users on Wednesday, saying it experienced an issue between January 15 and January 22. The issue was that some actions...
Gmail sent the following message to some users on Wednesday, saying it experienced an issue between January 15 and January 22. The issue was that some actions such as deleting an email, or moving an email to the spam folder were executed incorrectly by Gmail on unintended messages. The example actions that Gmail mentions include “delete” and “report spam”, but the "e.g." in the above note tells us that there may have been other actions impacted. The most concerning scenario...
Gmail sent the following message to some users on Wednesday, saying it experienced an issue between January 15 and January 22. The issue was that some actions such as deleting an email, or moving...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Are you ready for some football? This Sunday is the Super Bowl, but you probably already knew that. Of course unless a brand is an official...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is interpreting what these outages mean. Last week we saw a short Gmail outage that caused more pain for Yahoo! than Google because of a tweet from the Yahoo! team. Yahoo! has been no stranger to outages the past couple of months -- Yahoo!'s CEO even came out with a statement in December about what the company is doing to...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is interpreting what these outages mean....
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl...
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl appearance. I'm a diehard Patriots fan, and to say this was disappointing would be a massive understatement. The Monday after the game, I received this email from NFL.com. The topic? Congratulations to Denver fans on the Broncos' upcoming Super Bowl trip. [caption id="attachment_8753" align="alignnone" width="674"]...
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl appearance. I'm a diehard Patriots fan, and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. It's not just a job, it's an adventure REI invited me to find my next adventure with this email below. It included a side-scroll featuring...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. The direct approach Adhering to mantra that the shortest distance between two points is a straight line, Harry & David sent me the following...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last year, I received birthday emails from about 12 retailers, so I was really excited to see what kind of gifts I’d find waiting in my inbox on my big day this year. What did I get for my birthday? So, the first thing I saw when I got online was this: Sure it’s not an email, but how nice of Google to remember! When I moused...
Don’t you just love birthdays? Especially when it's yours, and especially when your favorite retailers send you an email with a little b-day love inside? Last year, I received birthday emails from...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Since the last time we joined you there was a development on the international email marketing scene, specifically in Germany. My colleague Kevin Senne has all the details in his post Clarifying...
