Today’s blog post comes courtesy of Christina Oswald, Senior Content Writer/Marketing Specialist at PropelGrowth, a B2B financial services marketing firm in...
Today’s blog post comes courtesy of Christina Oswald, Senior Content Writer/Marketing Specialist at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She develops content, including thought leadership, educational and promotional pieces, primarily for financial technology firms. In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives...
Today’s blog post comes courtesy of Christina Oswald, Senior Content Writer/Marketing Specialist at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She develops content,...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. According to a survey conducted by Ipsos Public Affairs, 53% of U.S. adults say they plan to shop on Black Friday. And among that group, 72% will make some of their purchases online. Not surprising...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. We are now less than one week away from Thanksgiving, which of course means Black Friday and Cyber Monday are right around the corner. And speaking of Black Friday, be sure to check back here on...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. We are now less than 2 weeks away from Thanksgiving which of course means Black Friday and Cyber Monday are right around the corner. And speaking of Black Friday, be sure to check back here on that...
The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email...
The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email marketing professional's goal, but how can you determine when the perfect time is? If you’re not yet testing the timing of your email sends, we have three strategies for you: 1. Send real-time messages When are your customers likely to need your product or expertise? If it’s on a hot day, segment your list by location and send...
The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email marketing professional's goal, but how can you...
As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational...
As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational holiday messaging, framed primarily around gift buying. Last year, retail email volume hit an all-time high the week before Christmas, and some analysts predict even bigger sends this year (accompanied by bigger revenues). Before we all start frantically tracking the success of our organizations' email marketing programs -...
As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational holiday messaging, framed primarily...
Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing...
Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing emails, so it’s clear that ‘distracted consumers’ have little time to spend on sifting through the many emails they receive. For time-poor consumers, the first glance at an email will often determine whether they raise their cursor to the “delete” or “click-to-enter” option, making a winning email all the more important. The...
Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing emails, so it’s clear that ‘distracted...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye during this past week. Black is back Back in 2010, we made reference to the term "Black November." It's a term that speaks to retailers offering deals the...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road map from Thanksgiving into the New Year. Projections for this year's holiday sales range from grim to grandiose. Data from Baynote suggests that holiday spending will be up 11% from last year, while a Wall Street Journal article predicts that this will be the worst holiday season since 2009. One thing is certain,...
We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road map from Thanksgiving into the New Year. ...
