In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89% of total Internet users, it’s not enough to simply hit...
In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89% of total Internet users, it’s not enough to simply hit the inbox to run a successful email marketing program. Your recipients have to interact with your messages - they have to open and click around. Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior. This...
In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89% of total Internet users, it’s not enough to simply hit the inbox to run a successful...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Common "ground" This past Sunday was Groundhog Day and while the Denver Broncos would surely like to do that day over again, good old ...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Editor's Note: Today's post comes courtesy of Alex Williams, Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that...
Editor's Note: Today's post comes courtesy of Alex Williams, Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that focuses on detailed, results-driven email campaigns. Follow Alex on Twitter @alexcwilliams. There are two ways you can look at the practice of writing email subject lines: an unforgiving onslaught of repetition that drains your creativity OR an exciting and rewarding challenge helps you become a better marketer ...
Editor's Note: Today's post comes courtesy of Alex Williams, Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that focuses on detailed, results-driven email...
I think we can all agree that the batch and blast approach to email marketing needs to change, and it needs to change now. The reasons as to why are many, but...
I think we can all agree that the batch and blast approach to email marketing needs to change, and it needs to change now. The reasons as to why are many, but as your audience size expands and the age of your list increases, this approach can lead to declining engagement metrics and deliverability problems that make long term success difficult. So, what's the right approach? Segmentation and targeting are key to a successful program, which means meeting (and exceeding)...
I think we can all agree that the batch and blast approach to email marketing needs to change, and it needs to change now. The reasons as to why are many, but as your audience size expands and the age...
Gmail sent the following message to some users on Wednesday, saying it experienced an issue between January 15 and January 22. The issue was that some actions...
Gmail sent the following message to some users on Wednesday, saying it experienced an issue between January 15 and January 22. The issue was that some actions such as deleting an email, or moving an email to the spam folder were executed incorrectly by Gmail on unintended messages. The example actions that Gmail mentions include “delete” and “report spam”, but the "e.g." in the above note tells us that there may have been other actions impacted. The most concerning scenario...
Gmail sent the following message to some users on Wednesday, saying it experienced an issue between January 15 and January 22. The issue was that some actions such as deleting an email, or moving...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Are you ready for some football? This Sunday is the Super Bowl, but you probably already knew that. Of course unless a brand is an official...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is interpreting what these outages mean. Last week we saw a short Gmail outage that caused more pain for Yahoo! than Google because of a tweet from the Yahoo! team. Yahoo! has been no stranger to outages the past couple of months -- Yahoo!'s CEO even came out with a statement in December about what the company is doing to...
The past few months have seemingly brought a deluge of high profile email outages. The tricky part for those of us who send email marketing campaigns, is interpreting what these outages mean....
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl...
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl appearance. I'm a diehard Patriots fan, and to say this was disappointing would be a massive understatement. The Monday after the game, I received this email from NFL.com. The topic? Congratulations to Denver fans on the Broncos' upcoming Super Bowl trip. [caption id="attachment_8753" align="alignnone" width="674"]...
The Denver Broncos beat the New England Patriots in the AFC Championship game, ending the Pats' season and quashing their hopes for (yet another) Super Bowl appearance. I'm a diehard Patriots fan, and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. It's not just a job, it's an adventure REI invited me to find my next adventure with this email below. It included a side-scroll featuring...
