Let’s start with the obvious questions. Why bother email testing? Won’t testing cost so much more in money, time and resources to perform? “Email testing almost...
Let’s start with the obvious questions. Why bother email testing? Won’t testing cost so much more in money, time and resources to perform? “Email testing almost always gives a good return for the amount of effort required,” said Howie Konopko, Senior Strategic Consultant at Oracle Responsys. “The amount of effort required is often very small compared to the value from the learnings gained.” Then, the inevitable follow-up question: How do I even execute a test? Here are 5...
Let’s start with the obvious questions. Why bother email testing? Won’t testing cost so much more in money, time and resources to perform? “Email testing almost always gives a good return for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Normally The Weekly Inbox is published every Friday however, tomorrow of course is the official holiday AKA the Fourth of July and as such we will be home celebrating the holiday with our family...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
July 1, 2014: the day at long last that CASL (Canadian Anti-Spam Legislation) comes into force. Hopefully, your company preparations for this change were...
July 1, 2014: the day at long last that CASL (Canadian Anti-Spam Legislation) comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just joining the CASL party, you may have some significant work to do. This law isn't just for Canadian-based senders; CASL impacts anyone who communicates with any Canadian residents. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as...
July 1, 2014: the day at long last that CASL (Canadian Anti-Spam Legislation) comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just joining...
Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last...
Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do. This law isn’t just for Canadian based senders; CASL has an impact for anyone who...
Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation)...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Rolling out the red carpet The subject line in the email below from Grainger was enough to pull me in: "Your Big Red Box is Here." Admit it,...
Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to...
Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to have a good content strategy in place to market to them. However, understanding email is often more difficult than grasping Web metrics or social engagement metrics. We’ve found three of the most critical metrics to watch when evaluating the performance of your email marketing campaigns. Open Rate Open rate is, very...
Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to have a good content strategy in place...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. All together now The headline in the email below from REI says it all. It's the perfect headline with the perfect design execution to show the...
Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL for short) takes effect on July 1, 2014....
Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL for short) takes effect on July 1, 2014. Today, I am going to go into more detail about one of the potentially most confusing aspects of the act, transactional messaging. In my last article, I discussed putting an unsubscribe link in transactional messages. This rightly generated a lot of discussion and questions, so let’s drill down into some specifics....
Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL for short) takes effect on July 1, 2014. Today, I am going to go into more...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Earlier this year we had our special Mother's Day edition of the Weekly Inbox. To be fair, we now present the Father's Day edition of the Weekly Inbox. Want in? The subject line from this email...
