The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. We are deep into the holiday season of course and Christmas is right around the corner so let's see what caught my eye this past week from a holiday-themed perspective. The clock is ticking Love...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
As an entrepreneur or small business owner, the weeks between Thanksgiving and New Year’s are tough ones. To work or not to work? If you’re new to this, you...
As an entrepreneur or small business owner, the weeks between Thanksgiving and New Year’s are tough ones. To work or not to work? If you’re new to this, you might be wondering if shooting off emails for 20 minutes on Thanksgiving morning will lead to a downward spiral of always putting work first. It’s all about balance, and especially in the early days of a startup or your entrepreneurial pursuit, you’re going to be spending a lot of time focusing on your career. This...
As an entrepreneur or small business owner, the weeks between Thanksgiving and New Year’s are tough ones. To work or not to work? If you’re new to this, you might be wondering if shooting off emails...
It’s that time of year again! We’re collecting submissions for the 2015 Look Book and need your help. Did you know our 2014 Look Book was among our...
It’s that time of year again! We’re collecting submissions for the 2015 Look Book and need your help. Did you know our 2014 Look Book was among our most-downloaded content of the year? For reference, check it out here. Let’s make the 2015 edition even more popular! This year, when you submit examples of outstanding creative in email and cross-channel campaigns, we’ll gift you a printed copy of the Look Book. And if your submissions are chosen for inclusion, your name will...
It’s that time of year again! We’re collecting submissions for the 2015 Look Book and need your help. Did you know our 2014 Look Book was among our most-downloaded content of the year? For...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. There YOU have it One of my favorite, if not thee favorite line from a holiday song is "Through the years we all will be together, if the...
Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is,...
Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is, most retailers today, still leverage last-click attribution heavily, if not exclusively, to determine the ROI of their marketing spend. If you are one of these retailers who still exclusively or heavily relies on last-click attribution to measure, listen up, this is for you. Channel Shift For years, I’ve worked...
Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is, most retailers today, still leverage...
As growing numbers of consumers are reading emails on mobile devices, retailers are under increased pressure to assess the format of the emails they send....
As growing numbers of consumers are reading emails on mobile devices, retailers are under increased pressure to assess the format of the emails they send. Surrounded by digital technology and smart devices at home and at work, the average UK consumer now owns over five portable devices. This hyper-connectivity is breeding a new type of customer, accustomed to moving across devices in a matter of seconds. When consumer eyeballs are shifting between tablets, mobile, desktop and...
As growing numbers of consumers are reading emails on mobile devices, retailers are under increased pressure to assess the format of the emails they send. Surrounded by digital technology and smart...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we make our way into the hustle and bustle of the next few months. 1. "Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same marketers are now on a quest to deliver the strongest ROI for brands;...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. In just a few days it will be Black Friday, which these days doesn't seem to have the same cache as it once did for the simple reason more and more retailers are opening their doors on Thanksgiving...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings. Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with...
