Signing up new email subscribers can be heaven — or hell — for marketers. The heaven part is obvious: a new subscriber equals a new opportunity to build a...
Signing up new email subscribers can be heaven — or hell — for marketers. The heaven part is obvious: a new subscriber equals a new opportunity to build a lasting relationship with a customer. So what's the dark downside? The prospect of landing in spam purgatory. Here are the risks marketers face with every new subscriber: the email address provided may not actually be valid, for a host of reasons. A non-working email address here and there may not be such a big deal. But...
Signing up new email subscribers can be heaven — or hell — for marketers. The heaven part is obvious: a new subscriber equals a new opportunity to build a lasting relationship with a customer....
Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle...
Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua's report, Defining the Modern Marketer: From Real to Ideal. The report highlights several key areas on which marketing decision-makers need to focus – and a surprising lack of ego on the part of Modern Marketers themselves. Content-rich marketing tactics, such as white papers and webcasts, are essential for lead...
Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua's report, Defining the Modern...
This article was co-written by Omar Pahati, Senior Deliverability Lead at Responsys. The past few months have been filled with headline after headline about...
This article was co-written by Omar Pahati, Senior Deliverability Lead at Responsys. The past few months have been filled with headline after headline about major changes at Gmail. It seems the gaze of the email world has been squarely on Google. It’s important not to forget about other receivers when charting your communication plan. Today, we’re going to talk about Hotmail/Outlook, which is most likely the biggest domain in your email file. Gmail isn’t the only ISP that’s...
This article was co-written by Omar Pahati, Senior Deliverability Lead at Responsys. The past few months have been filled with headline after headline about major changes at Gmail. It seems the gaze...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. On the right Shack For those of you watched the Super Bowl — and I'm guessing a few of you did, one of the commercials you saw was one for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
For many email marketers, the initial reaction to Gmail’s user interface changes this past year was one of panic. Gmail rolled out a new sorting system,...
For many email marketers, the initial reaction to Gmail’s user interface changes this past year was one of panic. Gmail rolled out a new sorting system, divvying up email among Primary, Social, Promotions, Updates, and Forums tabs — when a user receives personal messages, they are populated under the Primary tab, social invites and notifications go to Social, marketing messages arrive in Promotions, transactional messages go to Updates, and list email lands in Forums. The...
For many email marketers, the initial reaction to Gmail’s user interface changes this past year was one of panic. Gmail rolled out a new sorting system, divvying up email among Primary,...
Want to engage with email subscribers? Make sure to lead with customer data. Marketers who orchestrate their efforts based on customer data, such as channel...
Want to engage with email subscribers? Make sure to lead with customer data. Marketers who orchestrate their efforts based on customer data, such as channel preferences and purchase history, are more likely to drive high engagement with their email subscribers. This matters even more when it comes to email deliverability. Major ISPs monitor user-level engagement in order to determine whether an email marketer is spam or not. In our new eBook, The New School Marketer’s Guide...
Want to engage with email subscribers? Make sure to lead with customer data. Marketers who orchestrate their efforts based on customer data, such as channel preferences and purchase history, are more...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. From your lips to God's ears I have to admit that's the first thing that came to my mind when I saw the subject line "This winter won't last...
To operate in today’s global environment, email marketers must understand not only email deliverability for U.S. subscribers, but also privacy laws and...
To operate in today’s global environment, email marketers must understand not only email deliverability for U.S. subscribers, but also privacy laws and regulations affecting subscribers abroad. Most countries operate differently when it comes to regulating ISPs, privacy, promotional email and more. For example, when designing an email marketing campaign for Australians, marketers need to be sure all recipients have given explicit permission. Violation of these laws will...
To operate in today’s global environment, email marketers must understand not only email deliverability for U.S. subscribers, but also privacy laws and regulations affecting subscribers abroad. Most...
Google is at it again, recently announcing two new product additions to Gmail - an “Easy Unsubscribe” feature and the creation of a new feedback loop program...
Google is at it again, recently announcing two new product additions to Gmail - an “Easy Unsubscribe” feature and the creation of a new feedback loop program for ESPs. This is causing quite a buzz among marketers who are always hungry for any new Gmail information. Let’s look at these two updates in more detail. Gmail is now displaying an “Easy Unsubscribe” button in every email. This is really nothing new, rather an expansion of the existing “List Unsubscribe” mechanism...
Google is at it again, recently announcing two new product additions to Gmail - an “Easy Unsubscribe” feature and the creation of a new feedback loop program for ESPs. This is causing quite a buzz...
