With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But...
With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But before you throw out the old rule book completely, remember that many old-school tactics complement digital marketing efforts. Here are four old-school techniques that marketers can use to support their digital marketing tactics — and vice versa: Direct mailing There's a reason that credit card providers, banks and other...
With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But before you throw out the old rule book...
Once a person makes a first purchase from your website, creates an account or signs up for your emails, your company faces a significant challenge: how can we...
Once a person makes a first purchase from your website, creates an account or signs up for your emails, your company faces a significant challenge: how can we continue to keep this individual interested in our company today, tomorrow, next week and the following months after this initial interaction? This person has taken the first step and now it’s time to make your customer feel all warm and fuzzy about your brand. At the very least, keep reminding him or her of how you can...
Once a person makes a first purchase from your website, creates an account or signs up for your emails, your company faces a significant challenge: how can we continue to keep this individual...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever,...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Welcome to the next installment of The Weekly Inbox. I'm filling in for Steve this week, bringing you my picks for volume 46. This week's emails have a common denominator: they all held my interest from subject line to footer. That rarely happens, so this must've been a good week!...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome....
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. M-I-C-K-E-Y M-O-U-S-E One doesn't normally equate Disney to dining per se but this email below aims to change that in a big way. I love the...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Email is the lowest cost channel for marketers to reach customers, so there’s good reason that marketers want to understand how customers interact with emails...
Email is the lowest cost channel for marketers to reach customers, so there’s good reason that marketers want to understand how customers interact with emails and what drives whether or not they convert. Using an incremental revenue model, there are several ways to measure the success of email, each answering a different question about customer behavior. There are four general measurement models to consider for email ROI: Last channel clicked Last email clicked Last email...
Email is the lowest cost channel for marketers to reach customers, so there’s good reason that marketers want to understand how customers interact with emails and what drives whether or not...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Last week my esteemed colleague Alissa Kline filled in for me while I was on vacation and did a phenomenal job. You rock Alissa! I am back and here's some emails that caught my eye this past week. Close encounters of the Harley kind I readily admit this email below from...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Last...
Most retailers are stuck in a rut of measuring a channel’s success based on last-click attribution, even though the model ignores the many other touchpoints...
Most retailers are stuck in a rut of measuring a channel’s success based on last-click attribution, even though the model ignores the many other touchpoints customers may hit before converting. Marketers should instead steer toward an incremental revenue model that factors in the multi-channel marketing landscape. Why the last-click attribution model fails The last-click attribution model, while widely adopted and implemented by default by many website analytics tools, is the...
Most retailers are stuck in a rut of measuring a channel’s success based on last-click attribution, even though the model ignores the many other touchpoints customers may hit before converting....
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you guess what it is? Sure you can. It's relevance. Such a simple word yet so taken for granted as it relates to marketers and their customers. In the aforementioned Forbes piece I made reference to an article on MarketingCharts.com which contained this ominous headline: Consumers...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Welcome to the next installment of The Weekly Inbox. Steve’s on vacation this week, so I’m bringing you my picks for volume 43. Here are some emails that caught my eye this past week. FREE X 5 Everybody loves free stuff. And messaging that sticks to the “free” aspect is going to work...
