Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik, Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. He presented his business framework that provides an approach that aligns your...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects'...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. Gmail has added a “block sender” button to the web app and soon the mobile app. Let’s take a look at the list-unsubscribe extension arriving on the mobile app. A quick...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles. Each purchase is a valuable opportunity for brands to engage with a customer, increasing the connection they feel with a brand....
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with...
The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many...
The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. ISP-hosted postmaster pages have traditionally helped provide best practices, details about reasons for blocking, bulking and investigating a variety of other deliverability...
The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast,...
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is...
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on the right foot. A warm welcome is also crucial for the email marketing environment; just as you wouldn’t ignore a customer entering a store, an email marketer shouldn’t forget to say hello when a shopper signs up to receive the brand’s emails. At our most recent User Forum (a series...
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on...
Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are...
Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world of deliverability. It’s very true that sometimes we are so enamored with the big picture (How often are we sending? How many emails are going out?), we forget about seemingly small details that can make a difference. Don’t forget that sometimes it is small metrics and small details that...
Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world...
In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing...
In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? Well this year we, as Wacarra Yeomans, Vice President, Creative Services, Oracle Marketing Cloud says "go a step further by showcasing truly out-of-the-box thinking and creativity that transcends marketing channels."...
In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital...
Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor...
Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales. CHALLENGE Lenovo challenged the Oracle Marketing Cloud team to help them customize their email experience, making it more consistent with subscriber brand interaction. SOLUTION We developed two triggered email series, activated based on subscriber behavior: a browse campaign and a post-purchase...
Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales. CHALLENGE Lenovo...
Editor's Note: Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. With an unshakeable credo and corporate philosophy...
Editor's Note: Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. With an unshakeable credo and corporate philosophy of unwavering commitment to service, both in their hotels and in their communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality. The Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership. They worked...
Editor's Note: Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. With an unshakeable credo and corporate philosophy of unwavering commitment to service, both...
