While some out there in this great big world of ours may think "it's only September" — those in the retail marketing space know full well that before you know...
While some out there in this great big world of ours may think "it's only September" — those in the retail marketing space know full well that before you know it consumers will be making their list and checking it twice. In other words the 2014 holiday retail shopping season will be here in what will seem like the blink of an eye. To help all retailers prepare for the coming retail shopping season, we've identified five (5) key phases of retail holiday marketing: Pre-Holiday...
While some out there in this great big world of ours may think "it's only September" — those in the retail marketing space know full well that before you know it consumers will be making their list...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Lost & found The subject line, "Find your Interior Decorator" is not one that would normally catch my eye but this time it did, perhaps I am...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever,...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Last week I was on vacation, again. I know, I was just on vacation then went again? What's up with that? Anyway, in my stead once again was the very capable Alissa Kline who killed it once again last week in The Weekly Inbox volume 46. I am back and here's some emails that caught my...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Last...
With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But...
With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But before you throw out the old rule book completely, remember that many old-school tactics complement digital marketing efforts. Here are four old-school techniques that marketers can use to support their digital marketing tactics — and vice versa: Direct mailing There's a reason that credit card providers, banks and other...
With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But before you throw out the old rule book...
Once a person makes a first purchase from your website, creates an account or signs up for your emails, your company faces a significant challenge: how can we...
Once a person makes a first purchase from your website, creates an account or signs up for your emails, your company faces a significant challenge: how can we continue to keep this individual interested in our company today, tomorrow, next week and the following months after this initial interaction? This person has taken the first step and now it’s time to make your customer feel all warm and fuzzy about your brand. At the very least, keep reminding him or her of how you can...
Once a person makes a first purchase from your website, creates an account or signs up for your emails, your company faces a significant challenge: how can we continue to keep this individual...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Welcome to the next installment of The Weekly Inbox. I'm filling in for Steve this week, bringing you my picks for volume 46. This week's emails have a common denominator: they all held my interest from subject line to footer. That rarely happens, so this must've been a good week!...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome....
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. M-I-C-K-E-Y M-O-U-S-E One doesn't normally equate Disney to dining per se but this email below aims to change that in a big way. I love the...
Email is the lowest cost channel for marketers to reach customers, so there’s good reason that marketers want to understand how customers interact with emails...
Email is the lowest cost channel for marketers to reach customers, so there’s good reason that marketers want to understand how customers interact with emails and what drives whether or not they convert. Using an incremental revenue model, there are several ways to measure the success of email, each answering a different question about customer behavior. There are four general measurement models to consider for email ROI: Last channel clicked Last email clicked Last email...
Email is the lowest cost channel for marketers to reach customers, so there’s good reason that marketers want to understand how customers interact with emails and what drives whether or not...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Last week my esteemed colleague Alissa Kline filled in for me while I was on vacation and did a phenomenal job. You rock Alissa! I am back and here's some emails that caught my eye this past week. Close encounters of the Harley kind I readily admit this email below from...
