Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed...
Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in such a way that it actually inspires confidence. I immediately feel bad for the sender, because most of the time they were so misled that they didn’t go through a...
Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a...
It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes...
It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes to read through your Facebook feed you’ll be inundated with post after post arguing about immigration policy, healthcare reform, environmental regulations, and the merits of the Electoral College system. Despite all this partisan polarization, there are thankfully some issues that still unite Americans across age...
It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes to read through your Facebook...
In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications...
In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. In the course of a few minutes, mass marketing campaigns are deployed to audiences consisting of tens of thousands. To think that it was just a few years ago, when any type of marketing communication took days to make its way through our postal service, before it got in front of its...
In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients....
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Many senders depend on the size of their list to drive everything from internal...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel...
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle....
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the depths of deliverability despair, who are desperately searching for a coherent strategy to improve inbox placement. I work with our existing Oracle clients, who are generally looking to go to the next level, or examine a specific event. They are interesting conversations, and the...
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Currently, the email industry is undergoing another boom with real-time email content - bringing live content and...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence...
The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year....
The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to face the reality of not matching or surpassing their revenue goals, they may opt to continue churning out messages—hoping to recoup their losses. Why is this problematic? Surveys show 50% of consumers already receive nine or more emails from retailers each week, and 37% of those...
The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months. We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. It has long been the industry standard practice to have online email signup forms without any real security on the form itself. However, the...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many...
