We’re just about a month about from finally seeing the new and improved Canadian Anti-Spam Legislation, or CASL for short, take effect. We’ve discussed this...
We’re just about a month about from finally seeing the new and improved Canadian Anti-Spam Legislation, or CASL for short, take effect. We’ve discussed this seemingly forever, and watched as the proposed regulations changed again and again. Well, the changes are complete and the countdown has begun. If you're in email marketing and you haven’t yet prepared, time is running short. It’s time to evaluate the potential impact, and changes you need to make to stay compliant, and I...
We’re just about a month about from finally seeing the new and improved Canadian Anti-Spam Legislation, or CASL for short, take effect. We’ve discussed this seemingly forever, and watched as...
Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. As a...
Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. As a consumer on the receiving end of these emails, it can become overwhelming. Although these messages are the result of opt-ins, it’s still a cluster of (sometimes unwelcome) communications. Some emails from my inbox, however, stood out this past week. These emails rose above the noise because they catered to one or more...
Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. As a consumer on the receiving end of these...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. The unofficial start of summer, a.k.a. Memorial Day, is only two days away. Let's see what kind of patriotic goodies I found in my inbox. A spin on SMS When marketers today see or hear the term...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Those who know me (who really knows anyone?) know that I am one prone to infuse either humor or pop culture or both into any given article at any given time. I...
Those who know me (who really knows anyone?) know that I am one prone to infuse either humor or pop culture or both into any given article at any given time. I happen to think each helps resonate with an audience − in the right context of course. So when the topic of humor in marketing comes up, I am always at the ready and more than willing and I think quite able to speak about this particular topic. Or, as in this case, share some thoughts and wisdom from others. Case in...
Those who know me (who really knows anyone?) know that I am one prone to infuse either humor or pop culture or both into any given article at any given time. I happen to think each helps resonate with...
Editor's Note: Today's post comes courtesy of Jennifer Igartua, Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on...
Editor's Note: Today's post comes courtesy of Jennifer Igartua, Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions. Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Follow Jen on Twitter @Jenny_Iggy. It’s no new news that to get your...
Editor's Note: Today's post comes courtesy of Jennifer Igartua, Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the implementation and ongoing innovation...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. In hot pursuit I love this email from Nordstrom. The subject line is very direct —"Summer Fun Savings! See What's Up to 40% Off" — and...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. With Mother's Day only 3 days away I decided to pay homage to moms with a special Mother's Day edition of the Weekly Inbox. Aloha mom The email below from Hawaiian Airlines is truly the best of...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. It all grads up Perhaps it is because my daughter is about to graduate grade school and (gulp) start high school in the fall but this email...
They are 77 million strong, which equates to about one quarter of the entire population in the U.S. They range in age from 18 to 36. Their median income is ...
They are 77 million strong, which equates to about one quarter of the entire population in the U.S. They range in age from 18 to 36. Their median income is anywhere from $25,000 to $48,000 a year. And they are the highest educated generation with nearly 25% having a Bachelors degree or higher. The they I refer to are Millenials. And the statistics above were gleaned from a recent Nielsen study entitled Millenials: Breaking the Myth. Make no mistake about it, there is a lot at...
They are 77 million strong, which equates to about one quarter of the entire population in the U.S. They range in age from 18 to 36. Their median income is anywhere from $25,000 to $48,000 a year. And...
