It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Why? Because now’s when I most feel the URGE TO PURGE. And I’m not the only...
It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Why? Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back to New York over the holidays, my husband started scrolling through his emails. He was scrolling, clicking, grinning, and scrolling, clicking, grinning some more. Turns out, he was unsubscribing. The email marketer in me wanted to scream ‘Noooooooo! Don’t do it! Don’t you want to...
It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Why? Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back...
Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your...
Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go." But getting to an in box is only half the battle. In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89 percent of total internet users,...
Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your super and duper email campaign never gets...
Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of...
Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of very interesting feedback to the post, and it was overwhelmingly positive. A lot of people that I respect in our space reached out saying they agreed. Of course, there were also some who disagreed (mostly Return Path employees), and that’s great for discussion. I wanted to continue that discussion here today. The first...
Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of very interesting feedback to the post, and...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In fact, good email deliverability can significantly improve email marketing performance. Consider this: If you can deliver your email messages to the Gmail inbox rather than the spam folder, you’ll transform your email marketing program. If you can go from blocked to unblocked,...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut down addresses, which should bounce at that point. We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success. Here’s another concrete example of why sending email to unengaged people is not...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut...
Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen....
Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. Through a combination of human expertise and machine power, emails are better designed, better written, and more likely to contain valuable content than ever before. With this evolution,...
Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite a while. Most of you just don’t know it yet. The VCR, cassette tapes, CDs, floppy disks, manual transmissions, and not wearing a seat belt are all things that were once common in popular culture. They have been replaced by Netflix,...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Deliverability is always a hot topic during this time of the year. The amount of support tickets and queries we get shoots up every holiday season. It’s like all of a sudden, everybody in the organization decided to study their deliverability metrics at the same time. The truth is that marketers, who are the...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Deliverability is always a...
