Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to...
Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to have a good content strategy in place to market to them. However, understanding email is often more difficult than grasping Web metrics or social engagement metrics. We’ve found three of the most critical metrics to watch when evaluating the performance of your email marketing campaigns. Open Rate Open rate is, very...
Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to have a good content strategy in place...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. All together now The headline in the email below from REI says it all. It's the perfect headline with the perfect design execution to show the...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL for short) takes effect on July 1, 2014....
Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL for short) takes effect on July 1, 2014. Today, I am going to go into more detail about one of the potentially most confusing aspects of the act, transactional messaging. In my last article, I discussed putting an unsubscribe link in transactional messages. This rightly generated a lot of discussion and questions, so let’s drill down into some specifics....
Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL for short) takes effect on July 1, 2014. Today, I am going to go into more...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Earlier this year we had our special Mother's Day edition of the Weekly Inbox. To be fair, we now present the Father's Day edition of the Weekly Inbox. Want in? The subject line from this email...
This week I am in Brussels, Belgium attending the M3AAWG (Messaging, Malware, Mobile Anti-Abuse Workgroup) meeting. What started as a place for email...
This week I am in Brussels, Belgium attending the M3AAWG (Messaging, Malware, Mobile Anti-Abuse Workgroup) meeting. What started as a place for email deliverability nerds; has developed into one of the foremost sources for privacy and security matters that are important to many of us in the online marketing space. We’re looking forward to hearing some big news from Comcast next week, where they will be making an announcement about email encryption. Email encryption and...
This week I am in Brussels, Belgium attending the M3AAWG (Messaging, Malware, Mobile Anti-Abuse Workgroup) meeting. What started as a place for email deliverability nerds; has developed into one of...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. True blue I received this email from Whole Foods Market last Friday with the straightforward subject line: "One Day Sale: Organic Blueberries...
This week marks the 25th anniversary of the Tiananmen Square demonstrations in Beijing, China. During the government crackdown, many pro-democracy protesters...
This week marks the 25th anniversary of the Tiananmen Square demonstrations in Beijing, China. During the government crackdown, many pro-democracy protesters were killed. Reports of the number of casualties cannot be independently verified, but range from hundreds to thousands. The anniversary is not marked in China, but there are remembrances outside the mainland. The Chinese government censors internet traffic during normal times, employing large groups of censors to purge...
This week marks the 25th anniversary of the Tiananmen Square demonstrations in Beijing, China. During the government crackdown, many pro-democracy protesters were killed. Reports of the number...
How do you keep your customers engaged with your brand over the long run in email marketing? Customers might enjoy your new products or an offer you currently...
How do you keep your customers engaged with your brand over the long run in email marketing? Customers might enjoy your new products or an offer you currently have going on, but you’ll need to put a human touch on your email marketing in order to keep your customers engaged over the long run. There are plenty of ways to add that human touch, including showcasing your organization’s charity efforts, injecting humor and creating an interesting brand persona, such as...
How do you keep your customers engaged with your brand over the long run in email marketing? Customers might enjoy your new products or an offer you currently have going on, but you’ll need to put a...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Catch you later I like this email from Bass Pro Shops for a couple of reasons. One being the headline "Catch of the Week" (big fan of plays...
