Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. Follow these best practices for best...
Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. Follow these best practices for best use and to make the most of them.
While email trends such as dark mode, send-time optimization, and mobile remain important, COVID-19 has made it more important than ever for email marketers to...
While email trends such as dark mode, send-time optimization, and mobile remain important, COVID-19 has made it more important than ever for email marketers to connect with customers.
While COVID-19 has changed how to go about writing, email content, striving to be clear, relevant, and helpful remains important. Always be emphatic and...
While COVID-19 has changed how to go about writing, email content, striving to be clear, relevant, and helpful remains important. Always be emphatic and sensitive as well.
The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open...
The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan. Let's look at what live content works best in emails.
The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited...
There are an infinite number of ways to design an email marketing campaign. From simple, plain-text messages to interactive extravaganzas powered by HTML and...
There are an infinite number of ways to design an email marketing campaign. From simple, plain-text messages to interactive extravaganzas powered by HTML and CSS or AMP for Email and everything in between. But how do you design emails that get people to take action? How do you design emails that actually convert?
There are an infinite number of ways to design an email marketing campaign. From simple, plain-text messages to interactive extravaganzas powered by HTML and CSS or AMP for Email and everything in...
Catch up on the latest with Gmail's spam rate, the CCPA, AMP for Email, and more in this email deliverability quarterly update.
Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can...
Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love in email marketing.
Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love...
How can email marketing teams speed up their production timelines without sacrificing quality? The answer is going agile.
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and...
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they also need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, which hurts how engaged your subscribers appear in the eyes of inbox providers.
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such...
