In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators.
What unproven opportunities are out there concerning different tactics and technologies for email that hasn't been completely vetted or tested yet? What competitive advantages can they offer you if you're among the first to make them work?
The truth is that the perfect email send time depends on your audience, your campaign, and your goals. A 6 a.m. Tuesday email might be great for a B2B newsletter, but it might not work for a flash sale on clothing. The infuriating answer to optimal email send time is, as usual, “it depends.” Just because the answer varies doesn’t mean you can’t make smarter choices, though. By understanding the factors that impact your campaign performance, you can narrow your window and...
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make?
The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Why should you consider this and how does it help?
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups. But today’s automation personalization tools go far beyond this level of resolution, mapping out unique and adaptive individualized journeys for every one of your customers. In this new world of predictive individualized modeling, customer personas are showing their age. They’re...
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do retail marketers face at the holiday that better email marketing can lend a hand in? What do they need to look out for that the right marketing automation platform can help with?