Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email & a bad email can go unopened and unclicked. The tried and true ways to...
Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email & a bad email can go unopened and unclicked. The tried and true ways to keep your audience opening, reading, and engaging with your messaging all still work. Use this marketer’s playbook and checklist of email basics to make sure your email is engaging and effective.
Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email & a bad email can go unopened and unclicked. The tried and true ways to keep your audience opening, reading, and...
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal...
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal information collected by businesses.
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they...
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they first become a customer, when they make a purchase, or when they start looking elsewhere isn’t going to build the kinds of strong relationships that today’s retailers need. You have to keep in touch throughout the customer journey.
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they first become a customer, when they...
Annotations are the newest feature in Gmail Promotions. How can you best use it and what should be looking out for? Read on to find out.
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more...
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of data, and an improved customer experience.
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of...
Nothing harms email marketing performance like problems with email deliverability. What warning signs are there that a problem exists? Read on to find out about...
Nothing harms email marketing performance like problems with email deliverability. What warning signs are there that a problem exists? Read on to find out about 11 of them.
Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send....
Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send. Plus, they have a responsibility to neither misuse or abuse the data they have.
Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send. Plus, they have a responsibility to...
Millennial audiences demand a human, authentic touch to the emails they receive. How do you personalize to a huge audience then? The answer lies in using...
Millennial audiences demand a human, authentic touch to the emails they receive. How do you personalize to a huge audience then? The answer lies in using machine learning. Find out more.
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse...
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day after day. They include cart abandonment, browse abandonment, and post-purchase cross-sell emails, amongst others. Find out how to take a good look at how your automated emails are doing and where to go from there.
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day...
