Prioritize your email marketing efforts by knowing which tools and technologicies are unproven opportunities to invest in.
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and...
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have other insights about their age, income, purchase patterns, communication preferences, and interests.
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have...
Successful email marketing takes understanding the anatomy of an email, which includes optimizing its envelope content and its body content.
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too...
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final...
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers...
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment.
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed...
Find out how the Tampa Bay Lightning aligned sales and marketing with the help of Oracle Eloqua Marketing and a new look at email marketing.
Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. Follow these best practices for best...
Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. Follow these best practices for best use and to make the most of them.
While email trends such as dark mode, send-time optimization, and mobile remain important, COVID-19 has made it more important than ever for email marketers to...
While email trends such as dark mode, send-time optimization, and mobile remain important, COVID-19 has made it more important than ever for email marketers to connect with customers.
While COVID-19 has changed how to go about writing, email content, striving to be clear, relevant, and helpful remains important. Always be emphatic and...
While COVID-19 has changed how to go about writing, email content, striving to be clear, relevant, and helpful remains important. Always be emphatic and sensitive as well.
