The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Early treats Love this early Halloween-themed email from Harry&David. The obligatory "spooky" language of course, which is great along with...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping...
In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping preferences, consumers are increasingly looking for retailers to extend their customer service into the realms of publishing as retailers like ASOS and Net-a-porter launch high end glossy magazines. When retailers think about their customers in terms of a society, sending newsletters is a logical way to keep your...
In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping preferences, consumers are increasingly...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Yoga! Yoga! Yoga! Paraphrasing the classic Animal House scene for my title, I love this email below from Lenovo.Nice and airy, clean, drives...
Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward...
Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward measurement approach. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email...
Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward measurement approach. Axial operates the...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Pretty much sums it up I love this headline from Harley-Davidson. While some may say it's too direct or potentially can bother some, I love...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. I'm falling for you Ok, ok I know the line is cheesy but I do love this email from Bass Pro Shops. Why? Because it gets right to the point...
In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network...
In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory. Snagajob’s marketing team had no insight into who had opened messages or what actions they had...
In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network for job seekers and employers, was...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Mouthwatering? Check How can your mouth not water after seeing this email from Whole Foods Market? Man does this make me hungry and yes, want...
So you've got your subject lines down, and you know what makes your readers click and what doesn't. But have you given your preheaders much thought lately? It...
So you've got your subject lines down, and you know what makes your readers click and what doesn't. But have you given your preheaders much thought lately? It might be time to give them another look. You can give even your best subject line a little extra kick by adding a deadline, a secondary offer, or more information to your preheader. To help you get started, we present seven ways to punch up that second line of copy. 1) Finish your thought Use your preheader to support...
So you've got your subject lines down, and you know what makes your readers click and what doesn't. But have you given your preheaders much thought lately? It might be time to give them another look....
