Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you guess what it is? Sure you can. It's relevance. Such a simple word yet so taken for granted as it relates to marketers and their customers. In the aforementioned Forbes piece I made reference to an article on MarketingCharts.com which contained this ominous headline: Consumers...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever,...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome. Welcome to the next installment of The Weekly Inbox. Steve’s on vacation this week, so I’m bringing you my picks for volume 43. Here are some emails that caught my eye this past week. FREE X 5 Everybody loves free stuff. And messaging that sticks to the “free” aspect is going to work...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome....
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Masterpiece theater The email below from Verizon Wireless caught my eye for sure as I loved the image and the way the word 'POWERHOUSE" is...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Sweet on me My thoughts exactly when I read the email below from Virgin America with the subject line: "Find your sweet spot this summer with...
Let’s start with the obvious questions. Why bother email testing? Won’t testing cost so much more in money, time and resources to perform? “Email testing almost...
Let’s start with the obvious questions. Why bother email testing? Won’t testing cost so much more in money, time and resources to perform? “Email testing almost always gives a good return for the amount of effort required,” said Howie Konopko, Senior Strategic Consultant at Oracle Responsys. “The amount of effort required is often very small compared to the value from the learnings gained.” Then, the inevitable follow-up question: How do I even execute a test? Here are 5...
Let’s start with the obvious questions. Why bother email testing? Won’t testing cost so much more in money, time and resources to perform? “Email testing almost always gives a good return for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Normally The Weekly Inbox is published every Friday however, tomorrow of course is the official holiday AKA the Fourth of July and as such we will be home celebrating the holiday with our family...
July 1, 2014: the day at long last that CASL (Canadian Anti-Spam Legislation) comes into force. Hopefully, your company preparations for this change were...
July 1, 2014: the day at long last that CASL (Canadian Anti-Spam Legislation) comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just joining the CASL party, you may have some significant work to do. This law isn't just for Canadian-based senders; CASL impacts anyone who communicates with any Canadian residents. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as...
July 1, 2014: the day at long last that CASL (Canadian Anti-Spam Legislation) comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just joining ...
Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last...
Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do. This law isn’t just for Canadian based senders; CASL has an impact for anyone who...
Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation)...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Rolling out the red carpet The subject line in the email below from Grainger was enough to pull me in: "Your Big Red Box is Here." Admit it,...
