Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher...
Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher click-through rates and 6 times more sales, it’s easy to see why so many marketers are putting a personal touch on their campaigns. But to deliver a truly one-to-one email experience, you have to go above and beyond basic personalization. That’s why more marketers are embracing behavioral marketing to drive bigger, better results....
Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher click-through rates and 6 times more sales,...
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of...
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. User-generated content (UGC) can add that personal touch...
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content....
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the email marketing campaign you have planned, so be ready to talk about the following five critical things: 1. The Audience is Correct Nearly a third of all contacts...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these...
When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate...
When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders. There are many reasons why messages will bounce back rather than successfully deliver. Hard bounces indicate an invalid address, or an address that no longer exists, but soft bounces cover a...
When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the email marketing campaign you have planned. You need consider and adopt these five necessary thing about your email marketing strategy: 1. The Audience is...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget....
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those...
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they are guaranteed inbox delivery. In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or...
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their...
Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring...
Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve noticed it was accidentally sent to your full file because the proper filters weren’t in place. In sets the panic. When this happens, the first instinct some senders have is to send an apology email. DON’T. If this happens to you, before you make any impulse decisions, it’s important...
Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve...
Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what...
Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only reason a subscriber signs up for your messaging? And worse yet, what if that individual is using a “ghost” email account reserved exclusively for such promos? The chances would then be good that the user never intends to engage with your content again. Ghost of a Chance “Ghosting” is...
Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only...
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing...
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc. the biggest weapon in your arsenal was the ability to reach out to a contact at an ISP, and have that issue corrected. This type of practice made sense considering that in the past, most blocks were manually put in place and therefore needed to be manually removed. Oh, how things...
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc. the...