An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the email marketing campaign you have planned, so be ready to talk about the following five critical things: 1. The Audience is Correct Nearly a third of all contacts...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these...
When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate...
When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders. There are many reasons why messages will bounce back rather than successfully deliver. Hard bounces indicate an invalid address, or an address that no longer exists, but soft bounces cover a...
When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the email marketing campaign you have planned. You need consider and adopt these five necessary thing about your email marketing strategy: 1. The Audience is...
An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget....
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those...
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they are guaranteed inbox delivery. In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or...
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their...
Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring...
Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve noticed it was accidentally sent to your full file because the proper filters weren’t in place. In sets the panic. When this happens, the first instinct some senders have is to send an apology email. DON’T. If this happens to you, before you make any impulse decisions, it’s important...
Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve...
Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what...
Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only reason a subscriber signs up for your messaging? And worse yet, what if that individual is using a “ghost” email account reserved exclusively for such promos? The chances would then be good that the user never intends to engage with your content again. Ghost of a Chance “Ghosting” is...
Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only...
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing...
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc. the biggest weapon in your arsenal was the ability to reach out to a contact at an ISP, and have that issue corrected. This type of practice made sense considering that in the past, most blocks were manually put in place and therefore needed to be manually removed. Oh, how things...
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc. the...
As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to...
As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands, if not millions, of emails sent to their intended destination, with no questions asked. If we do have issues in delivering those messages, we are often told (typically by yours truly) that the reason for non-delivery is reputation related, and that there is work to be done on the...
As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands,...
Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types...
Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. A fairly common scenario is when a new person takes a new role and inherits a less than desirable deliverability situation. We occasionally deal with situations where something goes horribly wrong, and you may find yourself in one of those tough spots. Where do you...
Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types...
