Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months. We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. It has long been the industry standard practice to have online email signup forms without any real security on the form itself. However, the...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many...
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP,...
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP, and we need to have it fixed. This answer to this question can be a frustrating one for those who aren’t initiated in the world of deliverability. The real (and to some unfortunate) answer is that there is almost never a “fix” to deliverability issues. This doesn’t mean that you can’t overcome issues in a very positive...
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP, and we need to have it fixed. This...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. How much is too much? Sit in your customer's chair. When considering how much email is too much, think: "If I were receiving this email, how would I as a subscriber react to...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. The National Retail Federation now expects sales in November and December to increase 3.6% to $655.8 billion this year, but sending more mail does not necessarily mean taking home a bigger slice of the pie. As increased volumes of email are deployed by senders, there are the...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good...
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of...
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. The End Comes First Let’s start with the end-game first. The...
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different...
What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet...
What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends conversations by asking “What’s next?” This is a good question to ask in general and I think it’s coming at a very appropriate time for email marketing, and especially and more personally for me on the deliverability side of the house. As we approach the holiday season once...
What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends...
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can...
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more relevant experiences to their customers. Let’s go beyond the metrics and talk about the importance of planning analytics from the start, to help you...
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can help a marketer not only to...
