Can using traditionally spammy words like free and money in a subject line sink the performance of a sender otherwise adhering to best practices?
Achieving next-level personalization is a challenge for resource-poor marketers. Consumers expect it, though. What can you do?
With an integrated data and technology stack, you will gain customer knowledge to use in segmentation and data-driven marketing.
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But why are carts abandoned? Are there common practices for re-engaging those customers? How can you improve your current practices and increase sales and ROI?...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those...
Find out how top retailers are performing when it comes to email, and start mapping out industry best practices.
What we think about Google's AMP for Email
Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are...
Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA?
Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day...
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what...
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content marketers have a documented strategy and 72% of B2B content marketers have increased their level of success over...
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the...
For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of...
For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of us need variety in our diets to stay healthy, and the essential vitamins our bodies depend on can’t be found in just one or two foods. Today’s consumers have similar needs. Their preferences are constantly changing and they need a variety of products to keep them interested and engaged. In fact, data derived from...
For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of us need variety in our diets to...
