In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle....
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the depths of deliverability despair, who are desperately searching for a coherent strategy to improve inbox placement. I work with our existing Oracle clients, who are generally looking to go to the next level, or examine a specific event. They are interesting conversations, and the...
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Currently, the email industry is undergoing another boom with real-time email content - bringing live content and...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence...
The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year....
The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to face the reality of not matching or surpassing their revenue goals, they may opt to continue churning out messages—hoping to recoup their losses. Why is this problematic? Surveys show 50% of consumers already receive nine or more emails from retailers each week, and 37% of those...
The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months. We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation...
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. It has long been the industry standard practice to have online email signup forms without any real security on the form itself. However, the...
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many...
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP,...
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP, and we need to have it fixed. This answer to this question can be a frustrating one for those who aren’t initiated in the world of deliverability. The real (and to some unfortunate) answer is that there is almost never a “fix” to deliverability issues. This doesn’t mean that you can’t overcome issues in a very positive...
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP, and we need to have it fixed. This...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. How much is too much? Sit in your customer's chair. When considering how much email is too much, think: "If I were receiving this email, how would I as a subscriber react to...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. The National Retail Federation now expects sales in November and December to increase 3.6% to $655.8 billion this year, but sending more mail does not necessarily mean taking home a bigger slice of the pie. As increased volumes of email are deployed by senders, there are the...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good...
