It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite a while. Most of you just don’t know it yet. The VCR, cassette tapes, CDs, floppy disks, manual transmissions, and not wearing a seat belt are all things that were once common in popular culture. They have been replaced by Netflix,...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Deliverability is always a hot topic during this time of the year. The amount of support tickets and queries we get shoots up every holiday season. It’s like all of a sudden, everybody in the organization decided to study their deliverability metrics at the same time. The truth is that marketers, who are the...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Deliverability is always a...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik, Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. He presented his business framework that provides an approach that aligns your...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects'...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. Gmail has added a “block sender” button to the web app and soon the mobile app. Let’s take a look at the list-unsubscribe extension arriving on the mobile app. A quick...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles. Each purchase is a valuable opportunity for brands to engage with a customer, increasing the connection they feel with a brand....
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with...
The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many...
The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. ISP-hosted postmaster pages have traditionally helped provide best practices, details about reasons for blocking, bulking and investigating a variety of other deliverability...
The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast,...
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is...
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on the right foot. A warm welcome is also crucial for the email marketing environment; just as you wouldn’t ignore a customer entering a store, an email marketer shouldn’t forget to say hello when a shopper signs up to receive the brand’s emails. At our most recent User Forum (a series...
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on...
Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are...
Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world of deliverability. It’s very true that sometimes we are so enamored with the big picture (How often are we sending? How many emails are going out?), we forget about seemingly small details that can make a difference. Don’t forget that sometimes it is small metrics and small details that...
Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world...
In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing...
In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? Well this year we, as Wacarra Yeomans, Vice President, Creative Services, Oracle Marketing Cloud says "go a step further by showcasing truly out-of-the-box thinking and creativity that transcends marketing channels."...
In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital...
