In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings. Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Brew up some.... chicken? Didn't see this one coming from Chick-fil-A that's for sure. Being a monster imbiber of coffee naturally drew me...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Â Comfy & cozy With the weather changing, especially on the East Coast where I reside, the term "comfy & cozy" is definitely back in vogue...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com. If you have a friend who is lucky enough to have access, they can also send you an invite. When Gmail introduced the tabs earlier this year, we had to re-evaluate the way we looked at our...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com. If you have a friend who is lucky enough to have access, they can also send you an invite. When Gmail introduced the tabs earlier this year, we had to re-evaluate the way we looked at our...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Last week there was no Weekly Inbox. The shock waves reverberated across the entire Internet. I have no excuses only to say I will do my best to ensure that never happens again for the rest of time. Ok a little too much hyperbole perhaps. Today is...
Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but...
Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but that reputation is in jeopardy since Facebook recently released a Q&A tool. Sony Masterworks promoted Jackie Evancho's new album through an hour-long Facebook Q&A with great success, largely due to the singer's large Facebook following. But before Facebook replaces Twitter as the go-to chat platform, Facebook will need...
Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but that reputation is in jeopardy since...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Early treats Love this early Halloween-themed email from Harry&David. The obligatory "spooky" language of course, which is great along with...
In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping...
In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping preferences, consumers are increasingly looking for retailers to extend their customer service into the realms of publishing as retailers like ASOS and Net-a-porter launch high end glossy magazines. When retailers think about their customers in terms of a society, sending newsletters is a logical way to keep your...
In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping preferences, consumers are increasingly...
