Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its...
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. Clear Solution for Delivery Success Confirmed opt-in means the subscriber provides you an email address, then you trigger a confirmation email which they must click to be fully opted-in. This can be great at eliminating false...
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives,...
As some of you have found out in the worst possible way over the past year, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a...
As some of you have found out in the worst possible way over the past year, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today. In August, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the...
As some of you have found out in the worst possible way over the past year, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about...
Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later...
Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much. How could Facebook justify paying that much for a tiny competitor? Well, today they’ve grown to over 500 million users globally with around 100 million users in the U.S. Instagram in...
Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion....
Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled...
Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald. I think Loren’s post was very well-written and certainly thought provoking, which is what a good post ought to do: get you thinking. And that’s precisely the effect his post had on me. As we...
Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled Understanding The Email 'Frequency Math...
There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of...
There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didn’t have any confirmation capabilities. Those addresses were then added to the lists of those sites. The “hacked” senders are now potentially on the radar of Spamhaus, which led to lots and lots of...
There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email...
Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing...
Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool For some reason, “older” has become synonymous with “obsolete.” But this is not always the case. For example, did you know today’s LCD screens are based on technology from 1968? It’s true. Many companies shy away from email marketing because they think it’s an outdated approach, but...
Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool For some...
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t...
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. The list of places where marketers are asking for permission also seems to grow every day as well. Let’s review the standards of permission that we believe are necessary to be successful. We require an explicit opt-in...
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they...
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is...
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. There aren’t many reasons still available for sending an entire database the same email. Not segmenting an email campaign isn’t marketing heresy, but the rewards of list segmentation outweigh...
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and Democratic conventions. I thought why not come up with the “deliverability” platform? It’s about time that we lobby for some “rules” around what we do on a daily basis. Since, it’s my article, I guess I am the presumptive nominee! It’s time to lay out our platform that we think...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and...
