Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In fact, good email deliverability can significantly improve email marketing performance. Consider this: If you can deliver your email messages to the Gmail inbox rather than the spam folder, you’ll transform your email marketing program. If you can go from blocked to unblocked,...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut down addresses, which should bounce at that point. We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success. Here’s another concrete example of why sending email to unengaged people is not...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut...
Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen....
Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. Through a combination of human expertise and machine power, emails are better designed, better written, and more likely to contain valuable content than ever before. With this evolution,...
Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite a while. Most of you just don’t know it yet. The VCR, cassette tapes, CDs, floppy disks, manual transmissions, and not wearing a seat belt are all things that were once common in popular culture. They have been replaced by Netflix,...
It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Deliverability is always a hot topic during this time of the year. The amount of support tickets and queries we get shoots up every holiday season. It’s like all of a sudden, everybody in the organization decided to study their deliverability metrics at the same time. The truth is that marketers, who are the...
It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Deliverability is always a...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik, Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. He presented his business framework that provides an approach that aligns your...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects'...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. Gmail has added a “block sender” button to the web app and soon the mobile app. Let’s take a look at the list-unsubscribe extension arriving on the mobile app. A quick...
Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles. Each purchase is a valuable opportunity for brands to engage with a customer, increasing the connection they feel with a brand....
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with...
