I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this...
I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. I have been fascinated with the changes in metrics and the extent to which ISPs have led the charge to improve their own customers’ experiences. That’s been challenging and generally positive over the years. There is a darker part of our...
I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice...
Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands...
Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps. Not only do you need to spend time and resources building a mobile app that actually delivers value and a good user experience, you then have to get consumers to download it, compete for real estate on their home screen, and hope they don’t simply delete it later...
Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large...
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there...
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics in order to trick unknowing senders into thinking it is possible. The danger here is that it gives marketers an unrealistic expectation of what success in email marketing really means. I’ve heard from multiple senders in the last couple of weeks who have been hit with a pitch...
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics...
Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If...
Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If your revenue is declining, how about we look at your metrics first and find out what the actual issue is. There are four key fundamental reasons that email marketing metrics are important: The terminology is consistent across the industry. An open is an open. They are a standardised performance measurement tool. A...
Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If your revenue is declining, how about...
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of...
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? If your intended audience doesn’t see your email in the inbox, as the design was intended, and the time it was intended, somebody is probably disappointed. Since we are all now in agreement that there’s nothing in the world more important than great deliverability, it makes...
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Why? Because it...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a...
Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS...
Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. TLS has been around for quite a long time, and was primarily used by financial services companies who were looking for a higher level of security and encryption. I am not going to go into a deep dive about TLS and how it all works. That’s easy to find if you are interested in the...
Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security....
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email...
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start. Good email deliverability starts at the...
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and...
I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a...
I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a handle on our out of control Inboxes. There are several of these services that float around out there. I find it strange the way these services can just about “go viral” with a mention in an article or a video. On the Oracle side, we will get several inquiries in a short period of time, asking about what senders should be...
I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a handle on our out of control Inboxes. There...
