The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. There YOU have it One of my favorite, if not thee favorite line from a holiday song is "Through the years we all will be together, if the...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is,...
Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is, most retailers today, still leverage last-click attribution heavily, if not exclusively, to determine the ROI of their marketing spend. If you are one of these retailers who still exclusively or heavily relies on last-click attribution to measure, listen up, this is for you. Channel Shift For years, I’ve worked...
Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is, most retailers today, still leverage...
As growing numbers of consumers are reading emails on mobile devices, retailers are under increased pressure to assess the format of the emails they send....
As growing numbers of consumers are reading emails on mobile devices, retailers are under increased pressure to assess the format of the emails they send. Surrounded by digital technology and smart devices at home and at work, the average UK consumer now owns over five portable devices. This hyper-connectivity is breeding a new type of customer, accustomed to moving across devices in a matter of seconds. When consumer eyeballs are shifting between tablets, mobile, desktop and...
As growing numbers of consumers are reading emails on mobile devices, retailers are under increased pressure to assess the format of the emails they send. Surrounded by digital technology and smart...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we make our way into the hustle and bustle of the next few months. 1. "Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same marketers are now on a quest to deliver the strongest ROI for brands;...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. In just a few days it will be Black Friday, which these days doesn't seem to have the same cache as it once did for the simple reason more and more retailers are opening their doors on Thanksgiving...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings. Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel...
In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Brew up some.... chicken? Didn't see this one coming from Chick-fil-A that's for sure. Being a monster imbiber of coffee naturally drew me...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Comfy & cozy With the weather changing, especially on the East Coast where I reside, the term "comfy & cozy" is definitely back in vogue...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com. If you have a friend who is lucky enough to have access, they can also send you an invite. When Gmail introduced the tabs earlier this year, we had to re-evaluate the way we looked at our...
The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is...
