Email marketing in India has grown by leaps and bounds. With the advent of artificial intelligence the task of email marketing has become a multifaceted endeavor. Marketers can no longer expect results by simply bombarding audiences with generic emails. Digital consumers want personalized communications from trusted brands.
Every marketer wants to send personalized content to every subscriber. But when subscribers numbers in the millions, the sheer scale of the task demands a qualitatively new approach to email personalization. That’s exactly the problem that automated email templating solves. Through the power of machine learning, this technology leverages a library of creative content and generates millions of personalized emails — enabling small teams to get maximum impact from their creative...
How many emails and texts should marketers be sending out and at what frequency? There is no single answer, and often testing and time will tell the tale. What will work for you? Read further for a few ideas.
Brands have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Finding success with methods staying on brand, looking at metrics, and testing.
Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. The problem with these kinds of email click bots is that they create activity that inflates performance numbers and causes false positives that trigger automated campaigns...
Metrics will indicate what is working and not working with your current email marketing strategy. Conversions and revenue are the ultimate two metrics. However, there are other email metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails.
At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs.