Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending....
Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without knowing anything about you, you want these rates to be higher. Each week you send out a newsletter and each week you might get a 20% open rate. Is it the same 20% opening each time? There might be 20% engaging with your email, but it won’t be the same people consistently opening...
Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without...
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different...
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. While I was not surprised by the findings, there were certainly some interesting conclusions to be drawn from the data. Here is the methodology that I used to...
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform...
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked....
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. We must have swiped for a good five minutes (even if she didn’t necessarily approve of all our swipes). Today, there are an estimated 50 million Tinder users and 1.4 billion swipes a day. And it’s easy...
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe...
Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your...
Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your email programs, you need careful planning and execution. From a deliverability perspective, you’ll be getting a new IP address and sending your email campaigns from a new infrastructure. Receiving ISPs track sender reputation predominantly by IP address. So switching to a new ESP means you need to start over and...
Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your email programs, you need...
During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers...
During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers up change. When we look specifically at the email deliverability space and how we deal with that, it becomes even more interesting. The ISP side of things which is evolving and constantly adapting to new market forces. If you were to listen to the “incumbent” deliverability folks out there, you might think that things...
During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers up change. When we look specifically...
I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this...
I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. I have been fascinated with the changes in metrics and the extent to which ISPs have led the charge to improve their own customers’ experiences. That’s been challenging and generally positive over the years. There is a darker part of our...
I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice...
Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands...
Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps. Not only do you need to spend time and resources building a mobile app that actually delivers value and a good user experience, you then have to get consumers to download it, compete for real estate on their home screen, and hope they don’t simply delete it later...
Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large...
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there...
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics in order to trick unknowing senders into thinking it is possible. The danger here is that it gives marketers an unrealistic expectation of what success in email marketing really means. I’ve heard from multiple senders in the last couple of weeks who have been hit with a pitch...
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics...
Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If...
Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If your revenue is declining, how about we look at your metrics first and find out what the actual issue is. There are four key fundamental reasons that email marketing metrics are important: The terminology is consistent across the industry. An open is an open. They are a standardised performance measurement tool. A...
Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If your revenue is declining, how about...
