Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled...
Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald. I think Loren’s post was very well-written and certainly thought provoking, which is what a good post ought to do: get you thinking. And that’s precisely the effect his post had on me. As we...
Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled Understanding The Email 'Frequency Math...
There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of...
There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didn’t have any confirmation capabilities. Those addresses were then added to the lists of those sites. The “hacked” senders are now potentially on the radar of Spamhaus, which led to lots and lots of...
There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email...
Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing...
Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool For some reason, “older” has become synonymous with “obsolete.” But this is not always the case. For example, did you know today’s LCD screens are based on technology from 1968? It’s true. Many companies shy away from email marketing because they think it’s an outdated approach, but...
Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool For some...
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t...
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. The list of places where marketers are asking for permission also seems to grow every day as well. Let’s review the standards of permission that we believe are necessary to be successful. We require an explicit opt-in...
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they...
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is...
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. There aren’t many reasons still available for sending an entire database the same email. Not segmenting an email campaign isn’t marketing heresy, but the rewards of list segmentation outweigh...
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and Democratic conventions. I thought why not come up with the “deliverability” platform? It’s about time that we lobby for some “rules” around what we do on a daily basis. Since, it’s my article, I guess I am the presumptive nominee! It’s time to lay out our platform that we think...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and...
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time...
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses...
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because...
Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic...
Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds. Looking at deliverability metrics in this manner is better than not looking at them at all, but this method can miss the mark in showing the whole truth about an email program’s deliverability. Generally, ISPs look at most of the same fundamental factors when determining whether to send an email to the inbox, to...
Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds. Looking at deliverability...
If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you...
If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you know the laws, regulations, and best practices in one country, does not mean that they will be the same in others. The email marketing landscape today is a mishmash of different rules and regulations in each country in which you have customers. Understanding those differences is critical to success—and sometimes...
If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you know the laws, regulations, and...
