Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send. Plus, they have a responsibility to neither misuse or abuse the data they have.
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day after day. They include cart abandonment, browse abandonment, and post-purchase cross-sell emails, amongst others. Find out how to take a good look at how your automated emails are doing and where to go from there.
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox...
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. Find out why it makes more sense to buy.
As great as content marketing is, a “build it and they will come” philosophy only gets you so far nowadays...and that’s where email marketing comes in. Email marketing helps get your content in front of more people—specifically, your most loyal customers and most interested prospects. But email is about so much more than just content amplification. Find out some ways that email marketing makes your content marketing work harder for you.
A research report done by Ascend2 and Oracle Marketing Cloud looked at what was on the minds of email marketers and what they thought their primary objectives, critical challenges, and most effective types of email were.