When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email...
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start. Good email deliverability starts at the...
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and...
I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a...
I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a handle on our out of control Inboxes. There are several of these services that float around out there. I find it strange the way these services can just about “go viral” with a mention in an article or a video. On the Oracle side, we will get several inquiries in a short period of time, asking about what senders should be...
I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a handle on our out of control Inboxes. There...
The world, in case you didn't notice, has moved well beyond "just email" when it comes to digital marketing. Organizations today are using sophisticated,...
The world, in case you didn't notice, has moved well beyond "just email" when it comes to digital marketing. Organizations today are using sophisticated, multi-faceted and cohesive digital communications to build brands and create and foster seamless customer experiences across channels and touch points. As visual proof to this, I am pleased and proud to present Oracle Marketing Cloud’s first ever Japan/Asia Pacific LookBook. As Ryan Smith, Studio Manager, APAC Creative...
The world, in case you didn't notice, has moved well beyond "just email" when it comes to digital marketing. Organizations today are using sophisticated, multi-faceted and cohesive...
It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Why? Because now’s when I most feel the URGE TO PURGE. And I’m not the only...
It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Why? Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back to New York over the holidays, my husband started scrolling through his emails. He was scrolling, clicking, grinning, and scrolling, clicking, grinning some more. Turns out, he was unsubscribing. The email marketer in me wanted to scream ‘Noooooooo! Don’t do it! Don’t you want to...
It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Why? Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back...
Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your...
Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go." But getting to an in box is only half the battle. In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89 percent of total internet users,...
Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your super and duper email campaign never gets...
Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of...
Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of very interesting feedback to the post, and it was overwhelmingly positive. A lot of people that I respect in our space reached out saying they agreed. Of course, there were also some who disagreed (mostly Return Path employees), and that’s great for discussion. I wanted to continue that discussion here today. The first...
Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of very interesting feedback to the post, and...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In fact, good email deliverability can significantly improve email marketing performance. Consider this: If you can deliver your email messages to the Gmail inbox rather than the spam folder, you’ll transform your email marketing program. If you can go from blocked to unblocked,...
Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut down addresses, which should bounce at that point. We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success. Here’s another concrete example of why sending email to unengaged people is not...
Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut...
