As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. How much is too much? Sit in your customer's chair. When considering how much email is too much, think: "If I were receiving this email, how would I as a subscriber react to...
As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. The National Retail Federation now expects sales in November and December to increase 3.6% to $655.8 billion this year, but sending more mail does not necessarily mean taking home a bigger slice of the pie. As increased volumes of email are deployed by senders, there are the...
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good...
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of...
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. The End Comes First Let’s start with the end-game first. The...
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different...
What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet...
What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends conversations by asking “What’s next?” This is a good question to ask in general and I think it’s coming at a very appropriate time for email marketing, and especially and more personally for me on the deliverability side of the house. As we approach the holiday season once...
What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends...
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can...
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more relevant experiences to their customers. Let’s go beyond the metrics and talk about the importance of planning analytics from the start, to help you...
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can help a marketer not only to...
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the...
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. The discussion began with a rash of Spamhaus listings, which were supposedly generated from a list bomber. We didn’t discuss the merits of how the “list bomber” got the Spamhaus trap addresses, whose anonymity are key to their...
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in...
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its...
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. Clear Solution for Delivery Success Confirmed opt-in means the subscriber provides you an email address, then you trigger a confirmation email which they must click to be fully opted-in. This can be great at eliminating false...
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives,...
As some of you have found out in the worst possible way over the past year, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a...
As some of you have found out in the worst possible way over the past year, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today. In August, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the...
As some of you have found out in the worst possible way over the past year, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about...
