As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to...
As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands, if not millions, of emails sent to their intended destination, with no questions asked. If we do have issues in delivering those messages, we are often told (typically by yours truly) that the reason for non-delivery is reputation related, and that there is work to be done on the...
As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands,...
Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types...
Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. A fairly common scenario is when a new person takes a new role and inherits a less than desirable deliverability situation. We occasionally deal with situations where something goes horribly wrong, and you may find yourself in one of those tough spots. Where do you...
Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types...
Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing...
Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. The goal here is to outline the facts and provide direction for marketers on what to do with all the Verizon addresses in your list. If you’ve been following...
Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses...
Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed...
Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in such a way that it actually inspires confidence. I immediately feel bad for the sender, because most of the time they were so misled that they didn’t go through a...
Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a...
It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes...
It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes to read through your Facebook feed you’ll be inundated with post after post arguing about immigration policy, healthcare reform, environmental regulations, and the merits of the Electoral College system. Despite all this partisan polarization, there are thankfully some issues that still unite Americans across age...
It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes to read through your Facebook...
In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications...
In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. In the course of a few minutes, mass marketing campaigns are deployed to audiences consisting of tens of thousands. To think that it was just a few years ago, when any type of marketing communication took days to make its way through our postal service, before it got in front of its...
In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients....
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Many senders depend on the size of their list to drive everything from internal...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel...
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle....
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the depths of deliverability despair, who are desperately searching for a coherent strategy to improve inbox placement. I work with our existing Oracle clients, who are generally looking to go to the next level, or examine a specific event. They are interesting conversations, and the...
In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Currently, the email industry is undergoing another boom with real-time email content - bringing live content and...
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence...
