Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly...
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine...
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so...
Companies must find a way to manage huge amounts of data due to how proper data management impacts the results of everything from email marketing campaigns to...
Companies must find a way to manage huge amounts of data due to how proper data management impacts the results of everything from email marketing campaigns to content marketing programs. Here’s how.
While you’d surely hesitate to change your brand name, most companies wouldn’t hesitate to hang signs in their windows or big banners on their store facade to...
While you’d surely hesitate to change your brand name, most companies wouldn’t hesitate to hang signs in their windows or big banners on their store facade to communicate what’s happening in their store right now. This is essentially the opportunity that brands have with email from name extensions. This opportunity exists because most brands’ names don’t take up all of the characters available to them in the friendly from field in the inbox. What benefits does this provide?...
While you’d surely hesitate to change your brand name, most companies wouldn’t hesitate to hang signs in their windows or big banners on their store facade to communicate what’s happening in their...
A brand's creative rules make it impossible for a retailer to personalize an email for every one of the millions of subscribers on their list, while adhering to...
A brand's creative rules make it impossible for a retailer to personalize an email for every one of the millions of subscribers on their list, while adhering to every brand’s rules across every variation. However, machine learning can help with personalization. Find out how.
A brand's creative rules make it impossible for a retailer to personalize an email for every one of the millions of subscribers on their list, while adhering to every brand’s rules across...
This week’s episode of On the Fly features Ann Handley, modern marketing guru and the Chief Content Officer of Marketing Profs.
As part of a B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. However,...
As part of a B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. However, like the other components found in this mobile plan, there are differences in terms of the optimum mobile email experience. Read on to see what a mobile-optimized email should look like.
As part of a B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. However, like the other components found in this...
Learn five tactics to combat email channel cannibalization and keep your customer data safe, your attributions effective, and your margins in control.
Servant Marketing is marketing that puts customers’ needs first, rather than the needs of your business. Are you practicing servant marketing? Read on to find...
Servant Marketing is marketing that puts customers’ needs first, rather than the needs of your business. Are you practicing servant marketing? Read on to find out.
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve...
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle Marketing Cloud (OMC) Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key...
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s...
