Maturing an email marketing program involves nurturing existing clients and gaining new ones by demonstrating the value a brand can bring to their organizations as well as connecting various systems. How does marketing automaton like Oracle Eloqua fit in and what steps do you take? Read on to find out.
Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox providers and what it means for email marketers.
With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.