Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that...
Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.
Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what...
Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C...
Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal” times, ensuring that you have a successful holiday season takes year-round preparation. Find out what that entails.
Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal”...
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and...
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or...
View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.
How do you determine the best email frequency? How do segmentation and predictive modeling factor in? Read on to find out.
There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal...
There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal to a brand.
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing...
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. Today, we’re going to look at the Proven Essentials, which are those...
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX...
How do you stay ahead of your customers' aspirations? How do you predict what they might be interested in next? Ask yourself how do you move beyond just...
How do you stay ahead of your customers' aspirations? How do you predict what they might be interested in next? Ask yourself how do you move beyond just conventional personalization.
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators.
