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Email Marketing

Email Marketing

Mastering International Email Deliverability

If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you...

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Email Marketing

Email Marketing: Going Beyond a Unique Open and Click

Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending....

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Email Marketing

A Look at Email Deliverability Across Industry Verticals

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different...

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Email Marketing

3 Email Marketing Lessons From Tinder

About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We...

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Email Marketing

What To Know When Selecting a New Email Service Provider

Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your...

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Email Marketing

The Politics of Email Deliverability

During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers...

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Email Marketing

The Dark Side of Email Deliverability

I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this...

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