Combining segmentation with machine-learning-based personalization helps email marketers achieve higher engagement. Here's how.
A preference center can be a powerful tool in reducing churn by allowing customers to openly and clearly express their current communication desires. Here's how...
A preference center can be a powerful tool in reducing churn by allowing customers to openly and clearly express their current communication desires. Here's how to optimize it.
Email metrics like open and unsubscribe rates are good indicators of your program’s overall health, but email conversion rate is often the ultimate measure of...
Email metrics like open and unsubscribe rates are good indicators of your program’s overall health, but email conversion rate is often the ultimate measure of success.
Oracle Responsys Campaign Management users can now get a prediction for subject lines used in every email campaign prior to deployment. Here's how.
We surveyed 500 digital marketing experts and asked them to rate 26 email marketing tactics and technologies. See the results in the on-demand webinar.
Find out the proven and essential tactics and technologies that will put you ahead of the email marketing game.
If you’re ready to create killer email marketing messages, look at these five expert tips for improving your email marketing results.
Look at competitive differentiators in email, the tactics and technologies that can make a difference.
Prioritize your email marketing efforts by knowing which tools and technologicies are unproven opportunities to invest in.
