The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan. Let's look at what live content works best in emails.
There are an infinite number of ways to design an email marketing campaign. From simple, plain-text messages to interactive extravaganzas powered by HTML and CSS or AMP for Email and everything in between. But how do you design emails that get people to take action? How do you design emails that actually convert?
Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love in email marketing.