Find out the proven and essential tactics and technologies that will put you ahead of the email marketing game.
If you’re ready to create killer email marketing messages, look at these five expert tips for improving your email marketing results.
Look at competitive differentiators in email, the tactics and technologies that can make a difference.
Prioritize your email marketing efforts by knowing which tools and technologicies are unproven opportunities to invest in.
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and...
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have other insights about their age, income, purchase patterns, communication preferences, and interests.
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have...
Successful email marketing takes understanding the anatomy of an email, which includes optimizing its envelope content and its body content.
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too...
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final...
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers...
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment.
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed...
Find out how the Tampa Bay Lightning aligned sales and marketing with the help of Oracle Eloqua Marketing and a new look at email marketing.
