With more consideration in your email pre-send process, you’ll see more efficiency with each step and realize greater insights. How do you bridge the gap between where you are and where you want to be? It starts by assessing each step in your pre-send workflow. Look at these six steps to help.
Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems.
You need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle in order to nourish and grow an email relationship. That means developing tactics to address the major subscriber moments from beginning to end of the email subscriber lifecycle.
Choosing the right email campaign days this holiday season will be challenging and will require the support of other departments across your organization. In this 37-minute webinar, we share insights into trends during the 2019 holiday season as well as our predictions for the 2020 holiday season.