Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season
By moving email to the center of your marketing machine and using efficient workflows and tools, you can turn email into an indispensable source of marketing insights. Find out how with these three pillars of email marketing success.
Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for.