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  • June 15, 2011

Email Design Look Book 2011: Executive Summary

Each member of the global Responsys team reads a diverse range of marketing emails daily—both as part of our lives as subscribers and as part of our professional commitment to keeping up with the latest and greatest in the email world. We are honored to offer you this selection of our favorite emails from the past 12 months, including standout examples of innovative design, copy and strategy from brands representing everything from consumer products and retail to the travel industry and social networking sites.

The 2011 Email Design Look Book includes promotional, newsletter and triggered emails from leading brands throughout the world, including Anthropologie, Apple, Best Buy, Burton Snowboards, Columbia Sportswear, CB2, DSW, Etsy, Heathrow Airport, Icelandic Tourism Board, LinkedIn, M∙A∙C Cosmetics, Minted.com, Nikon UK, Style Campaign, Uncommon Goods, Verizon, Virgin Atlantic, Volvo UK, and Zappos.

Each email highlighted includes a screenshot of the creative, the date it was sent and the subject line, plus a commentary from a Responsys designer, copywriter, strategist, account manager or executive on what makes the message outstanding.

While each email stands on its own as a fantastic piece of work, the collection together illuminates the tactics that will continue to make email most effective in the future:

Personalization is vital to connecting with subscribers one-to-one;
Triggered emails are critical in reaching customers when they’re most receptive;
Mobile design is a must as more consumers read email on smartphones; and
Cross-channel integration is now expected by even unsophisticated shoppers.

We hope you find some inspiration here, as well as affirmation of your own great contributions to the email industry.

Get the Full Report
>>Download the “Email Design Look Book 2011” from Responsys’ Downloads page for free.

Other reports available from Responsys:
Email Design & Coding Recommendations 2011
Retail Email Year-End Trends for 2010
Black Friday & Cyber Monday 2010
SWYN, FTAF & Community Links
Email Design Look Book 2010
…and you can find even more reports on Responsys’s Downloads page.
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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