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Content Marketing
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October 4, 2011
Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing
Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best.
Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing, a resource we hope will be delicious and nutritious.
Pulizzi, who founded The Content Marketing Institute, was my lead collaborator. His example-rich contribution includes insightful thoughts on what content marketing is, what practices work best, and how it can be measured. Chapman, who co-authored Content Rules with fellow contributor Handley, challenges those who dismiss content marketing as irrelevant for B2B marketing programs. Never to be one-upped, Handley’s signature sass (try saying that five times fast) is unmistakable in her flip essay, “5 Reasons You Shouldn’t Be a Content Marketer.” The guide closes with a meaty list of resources: must-attend events, must-download templates, as well as must-read books, publications and blogs.
In other words, this free, 16-page guide is like a B2B content marketing multivitamin. It’s everything your marketing team needs to achieve peak performance.