Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day.
Take our book reviews – please. (Why do I feel the urge to insert a Henny Youngman reference here?) Periodically we review a must-read B2B marketing or social media book on this blog. But it doesn’t take long for those reviews to get buried beneath our avalanche of fresh content. So we though we’d reimagine the reviews – not as fleeting blog posts, but as a durable asset. Something that could live on a marketer’s desktop – digital or physical.
To that end, we’ve taken the reviews of our five favorite marketing books of 2010, packaged ‘em up in to a shiny e-book, included links to Twitter lists comprised of every company and person mentioned in each title (so you can go on “following” long after you are done reading), and made the file shareable on our SlideShare channel.
Incidentally, our “book of book reviews” includes the following titles: Empowered (Josh Bernoff & Ted Schadler), Real-Time Marketing & PR (David Meerman Scott), The Mirror Test by (Jeffrey Hayzlett), The Dragonfly Effect (Jennifer Aaker & Andy Smith), and the aforementioned Content Rules (Ann Handley & CC Chapman).
Enjoy, share, and don't forget to reimagine your own content.