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The latest in marketing strategy, technology, and innovation.

Driving Engagement and Conversion with Marketing Apps

So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. You need to stay up to speed with new applications while not running into a data silo pothole or letting integration troubles slow you down.

While the road to success is paved with great intentions from a variety of vendors, make sure that your new performance accessory connects easily and doesn’t end up as a hood ornament.

Hitting the Open Road

As you start your journey to Modern Marketing, you have a choice of vehicles. You can choose the hardtop and keep the windows rolled up. Or try the convertible and let the breeze, smells, and sounds add a sky’s-the-limit dimension to the experience.

Using an open platform like Oracle Marketing Cloud, you have that opportunity. You can connect all your marketing systems to communicate with customers and start new conversations and relationships that drive revenue. And by taking a holistic approach to customizing your ecosystem, you can build your personalized marketing solution on a platform with the broadest selection of options to orchestrate the customer experience in harmony.

Planning the Journey

With so many apps to explore along the way, you’ll need a convenient online guidebook. Plus you need the flexibility of choice. Much like picking a weather app for the journey, you might want to choose from Weather.com, Wunderground.com, Accuweather.com, or Intellicast.com.

That’s why we make sure our AppCloud marketing app store offers a variety of options just like proven consumer app platforms.

John Furrier wrote in Forbes, “They are building an integrated technology and business model that looks like Amazon Web Service (AWS) and Apple.” In that same article, Dave Vellante compares Oracle to Apple saying, “Oracle is looking more and more like Apple for the enterprise where they own the platform and offer integration and partnership tooling for apps.”

While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say:

“By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them.” —Jessica Davis, Marketing Operations Manager, Avalara

Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in.” —Kristin Somers, Marketing Communications Manager, Eaton Corporation

As far as marketing technology, my must haves are [Oracle] Eloqua, Demandbase, Influitive, Mintigo, Social123, Lattice Engines, Insightpool, inadco and more.”  —Meagen Eisenberg, How I Work

In fact, some of our customers are using up to a dozen AppCloud apps to extend their capabilities, choosing from hundreds of certified integrated apps across these use cases and more:

  • Advertising
  • CRM Integrations
  • Channel Management
  • Collaboration & Community
  • Content Marketing
  • Data
  • Data Partners
  • Incentives
  • Lead Management
  • Mobile
  • Offline
  • Predictive Analytics
  • Sales Enablement
  • Social
  • Video & Interactive
  • Web
  • Webinars & Events

Driving Success In the Future

Looking forward to the next day’s journey? Of course you are. There are new initiatives to plan and technology solutions to use that align with those strategies and tactics. As you plan your future enhancements, you can’t help but feel excited at the efficiencies and business advantages these extensible apps will bring.

In the coming months, tune in to this blog where you will see use cases describing in detail how Modern Marketers are taking advantage of AppCloud to drive success.

Want more? We have more. Check out our Modern Marketing Essentials Guides. Covering a wide array of topics, each offers a detailed, compact but thorough resource for topics and education Modern Marketers need the most.

Editor's Note: Today's post comes courtesy of Ryan Buma, Vice President, AppCloud, Oracle Marketing Cloud. 

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