On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru. Matt has a rather unusual question: “Does your marketing smile?” Now you may ask, how can marketing smile? Matt explains that too often in B2B marketing, your content can get static, boring, and might be written too formally. Your prospects and your audience can tell if you're actually enjoying what you're saying. Challenge yourself this year to create content with a little humor and personality.
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Do you want to inject more humor and personality into your content but are worried about staying in your brand’s style guidelines? Find out “How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide.”