We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times. For brands, doing great marketing is no different.
Responsys commissioned a nationwide survey of more than 2,000 U.S. adults, which uncovered how brands can maintain long-term relationships with their customers and avoid unnecessary ‘breakups.’ Our research shows that consumers take the plunge with brands when their messages are part of an orchestrated customer experience that unfolds over time, across channels and according to an individual’s behaviors and preferences. With the right strategies and solutions in place, every customer interaction could be the beginning of a beautiful relationship.
Curious to see how your customers perceive your brand? Use our infographic below to see whether you are a stage five clinger, one night stand, honeymooner or a soul mate.
As the proliferation of channels available to marketers continues to grow, there are more opportunities than ever to woo consumers into mutually beneficial, long-term relationships. However, these same channels can also spell the end of the romance for brands that misuse and abuse them.
To learn more about how to avoid the walk of shame with your customers, check out our SlideShare deck, which includes more stats from the survey.