Marketers need to be guardians of permission—and that includes keeping subscribers’ email addresses out of the hands of partners and even sister brands. Thankfully this is not a widespread problem in the retail space, but I recently started receiving emails from a retailer’s sister brand and another retailer’s partner. In both cases, my permission was not sought. This 9-page reportlet discusses these two instances and offers advice and examples of how to properly introduce your subscribers to your sister brands and partners.
Visit the EEC’s Whitepaper Room to download “Division of Permission,” which is free for EEC members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
Other related research from the Email Experience Council:
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