Today's post comes courtesy of David Rose, COO at MagnetVideo, a B2B video marketing solutions company.
Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.
And when it comes to engagement, few tactics compete with online video. In fact, 52% of B2B marketers say they use video. Video offers today’s marketers a chance to accelerate the sales cycle and capture a prospects attention like no other media. But not all video is equal. There are several steps you should follow to integrate video into your next demand generation campaign.
Video Production Matters
Before rushing in, take the time to do some planning. Consider how the video can be designed to best support your specific demand generation campaign:
Not all Videos are Alike
Instead of producing an epic company video, consider producing different types of videos that can be deployed during various stages of a campaign. Here are three good types to consider:
Target Video to Hit at the Right Time
Deploying targeted video content to potential clients based on their identified interests or current stage in the sales funnel is ideal.
Video is an ideal demand generation tool. And used properly with your marketing campaigns, video can be highly effective at engaging potential clients and generating valuable analytics.
Are you using video in your demand campaigns? What’s working for you?
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