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Introducing The Demand Gen Pro's Cookbook: Tasty Tips From Marketing's Master Chefs

Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen.

Your team might feel the heat of firing on all burners, stretching budgets, ramping up your technology adoption, and emphasizing education to support more orchestrated marketing. Success in demand generation is like cooking: It’s the just-right combination of careful planning, meticulous measurement, and making sure the oven is always set to the right temperature.

Ready to get cooking? Good, because today we’re introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs. We partnered with our friends at Lead Lizard to interview seven demand generation “Master Chefs” to learn the “secret sauces” they use to build exceptional programs.

Marketing leaders and demand gen experts from ADP, Bizo, Crowe Horwath, Deltek, DocuSign, Lenovo, and ReadyTalk share their saucy tips. They all come from different companies with various audiences and demand gen models, but these marketing “Master Chefs” each know how to turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.


Check out the Demand Gen Pro’s Cookbook. We bid you piping hot performance!

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