Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are...
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are a significant step up in the quest for better performance.
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are a significant step up in the quest for...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access –...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of the customer.
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of...
You don’t have to compromise on email design to send a relevant, data-driven email when data drives the design.
The fines for GDPR non-compliance can be significant, but there are less obvious consequences, including reputational cost. Who is responsible for getting it...
The fines for GDPR non-compliance can be significant, but there are less obvious consequences, including reputational cost. Who is responsible for getting it right?
Here are two things you can do to understand your inactive customers and increase the chance that they will reengage with your brand.
GDPR brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being...
GDPR brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being used.
Customers’ expectations have accelerated, fueled by the improvements digital technologies provide. But marketers still struggle.
With an integrated data and technology stack, you will gain customer knowledge to use in segmentation and data-driven marketing.
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like...
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi and omnichannel marketing, and the all-important ‘Single Customer View’.
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi...
