Here are two things you can do to understand your inactive customers and increase the chance that they will reengage with your brand.
GDPR brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being...
GDPR brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being used.
Customers’ expectations have accelerated, fueled by the improvements digital technologies provide. But marketers still struggle.
With an integrated data and technology stack, you will gain customer knowledge to use in segmentation and data-driven marketing.
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like...
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi and omnichannel marketing, and the all-important ‘Single Customer View’.
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi...
CMOs hear from software vendors, analysts, and the business press that it is not enough to be a great marketer these days. In an era of data-driven marketing,...
CMOs hear from software vendors, analysts, and the business press that it is not enough to be a great marketer these days. In an era of data-driven marketing, they now need to be a data scientist as well.
CMOs hear from software vendors, analysts, and the business press that it is not enough to be a great marketer these days. In an era of data-driven marketing, they now need to be a data scientist...
At Oracle, we’re leveraging big data technologies to enable marketers to use data more effectively to solve the challenges they have with improving the customer...
At Oracle, we’re leveraging big data technologies to enable marketers to use data more effectively to solve the challenges they have with improving the customer experience.
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a more strategic approach to how they manage their data assets. Failure to do this risks damaged reputations, revenues and hinders the ability to succeed in new markets. The role of data within organizations must change from being departmentally...
Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences....
The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides...
The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment. A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92%...
The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment. A...
