I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in...
I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should even be thinking about ‘digital’ anymore. Everything and everyone is already digital. However, despite the many benefits and advantages...
I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way...
The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our...
The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, we turn to Netflix. If we want to plan an amazing vacation, we turn to Tripadvisor or Google. Empirically speaking, buyers research between 1 to 4 hours online before making...
The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed...
There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch...
There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At the end of the story, It becomes clear that he does indeed know of the relationship because of a short story that he shares with John. The story is of...
There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension...
Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the...
Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To help provide better guidance around that confounding reality you’d think the metric,...
Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the...
Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn...
Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology over the past decade, the new talk in town is digital body language. That is something you cannot see. The digital body language is defined as all of the digital activity you see from an individual. The mix of everything it takes for you to make a purchase from email clicks,...
Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology...
In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in...
In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog series, I will walk you through the 5 key strategies to help you better utilise and optimize your programs...
In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively...
“I can’t wait for planning season to start!” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long...
“I can’t wait for planning season to start!” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year. Then once this masterful plan is completed, it’s promptly put in a PowerPoint or spreadsheet and saved to a share drive never to be opened again. In a perfect world, a marketing team would refer to their plan monthly to stay...
“I can’t wait for planning season to start!” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and...
Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it....
Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential rate due, in large measure to what is being labeled as dark data, which is defined as unstructured and untagged data that has not been processed or analyzed. Basically, it’s available data that no one has done anything with to reap value from it. This data can come from any...
Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential...
The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t...
The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t grow your marketing performance overnight but you can begin to make an impact this quarter taking one step at a time. For mature organizations, you might feel like you’re standing on the edge of the Amazon trying to simply gain visibility into growth, let alone accelerate it towards your corporate objectives. For...
The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t grow your marketing...
