Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for...
Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for integrating IoT with marketing automation platforms, like Oracle Marketing Cloud.
Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for integrating IoT with marketing automation...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and your targeted audience is no longer seeing your brand as part of that campaign. Logic would say that an unfortunate side effect of a campaign ending is that revenue for the campaign ends, too. Our data science team is here to show you how the revenue generated by an advertising...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and...
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext...
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on how the data handling framework, rolling out this year, could impact consumers—whose information is being collected—and the companies wanting to parse that information. Sonderegger, Oracle’s chief data strategist, who is interviewed by veteran journalists Michael Hickins and...
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on...
Imagine a vacation getaway where cash, IDs, credit cards, and keys are a memory as distant as the world you left behind. Innovations in data-driven customer...
Imagine a vacation getaway where cash, IDs, credit cards, and keys are a memory as distant as the world you left behind. Innovations in data-driven customer experience make it possible.
Data literacy drives more intelligent decisions. And while they might not be saying it, data literacy is what your customers need you to have.
It will take time for AI to seep into every business area, but CMOs are smart to embrace it quickly, as customers are more vocal and demanding than ever before.
Paid media is a powerful tool with plenty of metrics to present. But which ones should marketers pay attention to?
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are...
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are a significant step up in the quest for better performance.
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are a significant step up in the quest for...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access –...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of the customer.
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of...
