Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to better understand what your customers need, want, and prefer.
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment data comes in. What is it and how should you prioritize it?
With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.
Learn about about some common outliers B2C marketers might encounter across their marketing channels and how to manage potential issues with them, such as dealing with bots, mega spenders, influencers, and detractors.
In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead to help them better measure email performance.
During this 49-minute on-demand webinar about email deliverability, we dispel the myths and give marketers a true picture of how deliverability works and how to measure it. We look at key performance indicators and seven factors that affect inbox placement.
Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the data.
When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties? Read on to find out.
With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.