Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the...
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data, use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from...
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on...
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email...
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email addresses on the website and then start marketing to our consumers. See how this applies during the holidays and all year round.
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email addresses on the website and then start...
What would William Shakespeare say to a modern-day marketer? His works give us an idea. Look at these 7 quotes for content creation inspiration.
Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even today...
Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even today and when it happens once, that’s one time too many. When we engage with a brand, we don’t care how its service or marketing departments are set up. We just want our issues resolved, quickly. When each and every interaction with a brand is an opportunity to please and delight that customer, forcing them to provide the...
Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even today and when it happens once, that’s one time...
Companies must find a way to manage huge amounts of data due to how proper data management impacts the results of everything from email marketing campaigns to...
Companies must find a way to manage huge amounts of data due to how proper data management impacts the results of everything from email marketing campaigns to content marketing programs. Here’s how.
A customer data platform (CDP) pulls data from multiple sources to provide a single unified customer profile. Connected data paints a better picture of just who...
A customer data platform (CDP) pulls data from multiple sources to provide a single unified customer profile. Connected data paints a better picture of just who your B2B and B2C customers are and how you can better connect, engage, and help them. Find out what CDPs can do for you.
A customer data platform (CDP) pulls data from multiple sources to provide a single unified customer profile. Connected data paints a better picture of just who your B2B and B2C customers are and...
If businesses want to stay ahead of customer expectations and understand the data around user behaviors and trends, delivering personalized experiences versus...
If businesses want to stay ahead of customer expectations and understand the data around user behaviors and trends, delivering personalized experiences versus the typical one-size-fits-all marketing approach is the solution that not only increases customer engagement but will lead to an increase in revenue. Read on to find out more about creating a personalization strategy.
If businesses want to stay ahead of customer expectations and understand the data around user behaviors and trends, delivering personalized experiences versus the typical one-size-fits-all marketing...
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer...
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many different sources (sales, marketing, service, commerce, point of sale, field service, finance, community, social, etc.). The problem? Harnessing that data into a single, dynamic view of the customer so you can market to a segment of one, on an enterprise scale with a customer data platform...
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many...
