Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that role, and what they should focus on.
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle Cloud Customer Experience suite to help you learn more about your customers and make every interaction matter.
Cross-channel marketing means meeting customers where they are at on the channel they prefer, be it email, social, mobile, or display. Customers expect you to keep up with them when they cross from channel to channel or device from device. Data will help you personalize touchpoints in order to engage them and make conversions. Find out how.
To leap-frog the competition, marketers need to help move beyond today’s world of batch and blast or basic personalization (messaging based on a few attributes). This requires breaking through a wall of complexity and making personalization possible on hundreds-to-thousands of attributes. Here is action plan to make the most out of micro-moments in doing so.
During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in order to offer your customers some stability and inform them on how your brand can help during a difficult situation. Find out what several successful businesses did and what you can learn from their examples using testing, analytics, and communication.
Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to better understand what your customers need, want, and prefer.
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment data comes in. What is it and how should you prioritize it?