The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with real-time, personalized experiences.
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?
Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who can master it see big returns and have customers who love them and oftentimes become big advocates for their brand.
Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign and gauge how effective your marketing is.
Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across multiple channels and centralizing your data.
Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. So, let’s look at your B2B audience building and segmentation capabilities. Let’s start by looking at the first stage of our Marketing Maturity Model, where your capabilities are siloed or departmental.
Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms with better customer profiles drive increased revenue growth and profitability. Read this Forrester Report to understand how to use a CDP to its fullest potential.