Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign and gauge how effective your marketing is.
Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across multiple channels and centralizing your data.
Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. So, let’s look at your B2B audience building and segmentation capabilities. Let’s start by looking at the first stage of our Marketing Maturity Model, where your capabilities are siloed or departmental.
Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms with better customer profiles drive increased revenue growth and profitability. Read this Forrester Report to understand how to use a CDP to its fullest potential.
Design analytics is a method for developing analytics solutions that enable business strategies and drive measurable business impact. It keeps analytics teammates from being siloed and creates a more holistic design experience overall.
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data, use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from...