Data on its own is useless. But if you analyze and utilize it properly, you can craft content and create winning marketing campaigns.
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral...
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral data to determine when each customer is most likely to engage with their messaging.
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral data to determine when each customer is...
Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for...
Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for integrating IoT with marketing automation platforms, like Oracle Marketing Cloud.
Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for integrating IoT with marketing automation...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and your targeted audience is no longer seeing your brand as part of that campaign. Logic would say that an unfortunate side effect of a campaign ending is that revenue for the campaign ends, too. Our data science team is here to show you how the revenue generated by an advertising...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and...
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext...
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on how the data handling framework, rolling out this year, could impact consumers—whose information is being collected—and the companies wanting to parse that information. Sonderegger, Oracle’s chief data strategist, who is interviewed by veteran journalists Michael Hickins and...
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on...
Imagine a vacation getaway where cash, IDs, credit cards, and keys are a memory as distant as the world you left behind. Innovations in data-driven customer...
Imagine a vacation getaway where cash, IDs, credit cards, and keys are a memory as distant as the world you left behind. Innovations in data-driven customer experience make it possible.
Data literacy drives more intelligent decisions. And while they might not be saying it, data literacy is what your customers need you to have.
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal...
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal information collected by businesses.
It will take time for AI to seep into every business area, but CMOs are smart to embrace it quickly, as customers are more vocal and demanding than ever before.
