Businesses love having access to so much more data about their audience, customers, competition and overall environment. However, the amount of data is growing exponentially to the point where many companies are struggling to manage this unwieldy amount of information. Thus, many strive to find out how to best work with their data in a way that yields the most insights.
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their attention and hold it with a strong message and delightful and engaging experience. If you don’t, they will move on to the next offer. Modern marketers must adopt a mobile-first approach with their global audiences and utilize both marketing automation and data to their fullest extend to get ahead of the curve.
More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their audience, especially on sites like Twitter, Facebook, and Instagram where there is more sharing than on other channels.
When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. Yet, marketing needs technology to reach the right audience at the right time. That’s the intersection between the two where companies need to drive toward to meet their goals for 2019 and beyond.
Multi-brand retailers can inspire and delight customers by introducing them to new categories and brands — a unique experience that can’t be found at a DTC brand. By using data to introduce each customer to a wider universe of categories and brands as their tastes evolve, your email campaign will replicate the discovery experience your shoppers love.
The goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. In today’s data-rich age, an evolved loyalty program will put your customer data to work in order to hyper-personalize individual customer experiences, and that’s what customers have come to expect.
Realize that it’s not so much about brand building, but generating more revenue. This means you put out the best and most convenient services possible tailored to your audiences. Therefore, you need actionable, real-time data so you can generate new customer segments to target and possibly bring down your sales cycle.
While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base in 2019.