The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal...
The California Consumer Privacy Act of 2018, the most sweeping consumer privacy legislation ever passed in the US, gives consumers broad control over personal information collected by businesses.
It will take time for AI to seep into every business area, but CMOs are smart to embrace it quickly, as customers are more vocal and demanding than ever before.
Paid media is a powerful tool with plenty of metrics to present. But which ones should marketers pay attention to?
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are...
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are a significant step up in the quest for better performance.
Feedback loops connect messages with the outcomes they create, allowing greater segmentation and optimization on the fly. For many marketers, feedback loops are a significant step up in the quest for...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access –...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of the customer.
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of...
You don’t have to compromise on email design to send a relevant, data-driven email when data drives the design.
The fines for GDPR non-compliance can be significant, but there are less obvious consequences, including reputational cost. Who is responsible for getting it...
The fines for GDPR non-compliance can be significant, but there are less obvious consequences, including reputational cost. Who is responsible for getting it right?
Here are two things you can do to understand your inactive customers and increase the chance that they will reengage with your brand.
GDPR brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being...
GDPR brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being used.
