It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 1. 11 Infographics Marketers Should Keep Near Their Desks Everyone - really, everyone - loves infographics. When done right, infographics are an...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63%...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. The problem is one of definition and communication. What...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on...
“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and...
“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers...
“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he...
Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands...
Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived. In fact, it could be just what the doctor ordered to get your campaign results backs on track. Here are some tips for getting clearn data quality and keeping it clean. 1. Naming Conventions Standardising naming conventions can make a huge difference in data...
Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is. This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t...
Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua...
Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Big Data is the topic du jour in the marketing world. Data, after all, from online and offline sources has grown by 1000% , according to IDC. Those data points represent a plethora of revenue opportunities. But for most marketing organizations, Big Data is a missed opportunity. It’s doesn’t have to be that...
Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Big Data is the topic du...
As the manager of Eloqua's online community, Topliners, I'm constantly looking for ways to measure what's working and what's not. Are we seeing steady...
As the manager of Eloqua's online community, Topliners, I'm constantly looking for ways to measure what's working and what's not. Are we seeing steady growth? Are users engaged? There are multiple ways to slice the performance of an online community. (Chris Dowsett's recent post on calculating engagement ratios was particularly helpful in my arsenal.) I supply these kinds of stats on a weekly and monthly basis. But in the end, it all comes down to revenue. Specifically, is...
As the manager of Eloqua's online community, Topliners, I'm constantly looking for ways to measure what's working and what's not. Are we seeing steady growth? Are users engaged? There are multiple...
We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the...
We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is! And, if you have a job like mine, you probably have tools and techniques to identify and, where possible, clean these entries so that your database quality and marketing ability is improved. I was recently doing some spring-cleaning and wanted to share some of the results! Eloqua provides a set of tools...
We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is! And, if you have a job like...
