We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the...
We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? How do we actually take the data that we capture and put it into action? Many companies haven’t yet figured out what the next step is, or how to actually achieve a meaningful strategy. Data was one of the two main themes at the ClickZ Live Conference in San...
We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data....
Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...
Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and "The Millennial CEO". A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands....
Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact, company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. 1. Combine data streams In a digital marketing world where push...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being...
Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our...
Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch,...
Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that...
Editor's Note: Today's post comes courtesy of Cassie Hrushesky, Product Marketing Manager for Bluewolf's Marketing Service and Customer Service Practice. Follow...
Editor's Note: Today's post comes courtesy of Cassie Hrushesky, Product Marketing Manager for Bluewolf's Marketing Service and Customer Service Practice. Follow Cassie on Twitter @cmnh10. Data, the hot little word that has the potential to impact your business’ growth — and ironically, its the hardest to control. Ask yourself: Do you honestly know the state of your data? How has your database evolved over time as customer channels multiplied? It’s time to stop avoiding it....
Editor's Note: Today's post comes courtesy of Cassie Hrushesky, Product Marketing Manager for Bluewolf's Marketing Service and Customer Service Practice. Follow Cassie on Twitter @cmnh10. Data, the...
Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...
Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations. This post is part two in a two-part series on marrying digital and human touch marketing. Read part one here. With a wealth of cost-effective media outlets,...
Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads customer acquisition programs for Fortune...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was looking at my to-do list and saw that it's time for spring-cleaning, which triggered the thought of how important it is to keep a clean contact database. Considering my family’s recent move into a bigger house last year, I’m wondering if spring-cleaning will be more challenging. Our neighbors keep their house looking...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was looking at my to-do list and saw...
Smart marketers know that data is at the core of any effective initiative or program. To effectively reach your target goals, and audiences, your organization...
Smart marketers know that data is at the core of any effective initiative or program. To effectively reach your target goals, and audiences, your organization needs a holistic system for data management and analysis. Here at Eloqua, many customers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs. This usually involves slicing and dicing a report using custom fields and values. ...
Smart marketers know that data is at the core of any effective initiative or program. To effectively reach your target goals, and audiences, your organization needs a holistic system for...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts. While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations....
