So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really...
So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets of increasing engagement and marketing’s impact on revenue? Probably not without some smart marketing (from you) applied. It is no secret that not all contacts in your database are equal. There are those that are truly engaged. And there are those that have basically tuned you out...
So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets...
Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary...
Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. According to recent Econsultancy research, managing customer data - the crux of any customer engagement strategy - is particularly challenging. Some 35% of the senior level executives surveyed said they work within a “siloed organisation lacking coherent...
Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and...
With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months...
With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months and what initiatives didn’t go as planned. Did you spend the last year obsessing over your content and design, running tests to optimize your call to action, or did you spend huge amounts of time planning and building multi-touch campaigns? I’m thinking a lot of people are nodding their heads. But let me ask you this, do...
With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months and what initiatives didn’t go as planned....
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings. Everyone digests information differently. Accountants can often look at a...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future...
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same...
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same marketers are dealing with data that is, well, not very merry and in many cases quite Scrooge-like as their data causes them to see ghosts in their sleep. Fortunately for these same marketers there is the Oracle Marketing Cloud who is more than ready to send that old data Grinch packing and in turn make your spirits AND...
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same marketers are dealing with data that...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” In this case, I think he would be quite accepting of the TV show = data challenge correlation. (Including what you can do to get it all in Prime Time). So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows. See if any of these resemble your current...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.”...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right...
