CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can...
CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven insights. So, what are these three tools and what can they do?
CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven...
Precise targeting helps you reach the right customers on the right channel, and tools like Oracle CX Audience aid in the process.
One of the biggest mistakes a marketer can make is failing to understand the difference between one-tailed and two-tailed tests. Find out which to choose and...
One of the biggest mistakes a marketer can make is failing to understand the difference between one-tailed and two-tailed tests. Find out which to choose and how it impacts optimization.
With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in...
With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in improved, more personalized, and relevant customer interactions, in the moments where it counts.
With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in improved, more personalized, and relevant...
This post looks at the different types of clicks and how they show what elements of your email, such as copy, the offer, etc, are getting the best response.
A new B2B data schema and integration with Oracle Eloqua streamlines delivery of personalized customer experiences for Oracle Unity.
Oracle Unity, Oracle’s customer data platform (CDP), empowers marketers to unify customer data to create hyper-personalized experiences.
Data privacy laws, namely the GDPR and CCPA, are changing how marketers do business. Find out how to adapt, how to build trust with consumers, and what the next...
Data privacy laws, namely the GDPR and CCPA, are changing how marketers do business. Find out how to adapt, how to build trust with consumers, and what the next frontier in privacy is.
With the current uncertainty, businesses should seek to become more agile and react to customer signals faster by relying on real-time data to create...
With the current uncertainty, businesses should seek to become more agile and react to customer signals faster by relying on real-time data to create satisfactory experiences. This, in turn, helps strengthen both customer loyalty and retention.
With the current uncertainty, businesses should seek to become more agile and react to customer signals faster by relying on real-time data to create satisfactory experiences. This, in turn,...
