Earning and retaining customer loyalty comes down to offering hyper-personalized experiences, which a wise marketer relies on data to do.
This post will examine email open rates, which are easily the most misunderstood email marketing metric—by a long shot. We’lll explain the proper context in...
This post will examine email open rates, which are easily the most misunderstood email marketing metric—by a long shot. We’lll explain the proper context in which to look at them and gauge success.
Find out an integration between Oracle Infinity and Responsys provides more of 360-degree view of customers to help with reporting, targeting, and...
Find out an integration between Oracle Infinity and Responsys provides more of 360-degree view of customers to help with reporting, targeting, and personalization.
After being evaluated among a group of 15 vendors, Oracle has once again been named a Leader in Gartner’s Magic Quadrant for CRM Lead Management 2020. Oracle...
After being evaluated among a group of 15 vendors, Oracle has once again been named a Leader in Gartner’s Magic Quadrant for CRM Lead Management 2020. Oracle was recognized as a Leader for both our completeness of vision and ability to execute for our customers.
After being evaluated among a group of 15 vendors, Oracle has once again been named a Leader in Gartner’s Magic Quadrant for CRM Lead Management 2020. Oracle was recognized as a Leader for both...
How do you make each experience relevant? With the sudden increased reliance on digital channels to singlehandedly drive revenue and sales, one should look to...
How do you make each experience relevant? With the sudden increased reliance on digital channels to singlehandedly drive revenue and sales, one should look to invest in optimization tools that utilize A/B and multivariate testing as well as digital analytics.
How do you make each experience relevant? With the sudden increased reliance on digital channels to singlehandedly drive revenue and sales, one should look to invest in optimization tools that...
Use customer data platforms to make the most of your customer data and turn data into actionable insights. Look at research from Forrester to see how to...
Use customer data platforms to make the most of your customer data and turn data into actionable insights. Look at research from Forrester to see how to maximize your efforts.
Empathic marketers put themselves in their customers' shoes to try and better understand them. After empathy, immersion comes next, and both inform your content...
Empathic marketers put themselves in their customers' shoes to try and better understand them. After empathy, immersion comes next, and both inform your content and how you work with data.
In our 19-minute webinar, The Questions to Ask Instead: Email Marketing ROI, we look at common questions about email marketing ROI and what questions you should...
In our 19-minute webinar, The Questions to Ask Instead: Email Marketing ROI, we look at common questions about email marketing ROI and what questions you should be asking to achieve success.
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of...
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that role, and what they should focus on.
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that...
