Consumers expect brands to know who they are and create compelling experiences for them. What is the secret to doing so? Using data.
Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to...
Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across multiple channels and centralizing your data.
Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across...
Digital analytics play a vital role in creating personalized and contextual experiences to drive customer loyalty and more returns. How does Oracle Infinity...
Digital analytics play a vital role in creating personalized and contextual experiences to drive customer loyalty and more returns. How does Oracle Infinity help and why should you care?
Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to...
Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. So, let’s look at your B2B audience building and segmentation capabilities. Let’s start by looking at the first stage of our Marketing Maturity Model, where your capabilities are siloed or departmental.
Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. So,...
Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer...
Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms with better customer profiles drive increased revenue growth and profitability. Read this Forrester Report to understand how to use a CDP to its fullest potential.
Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms...
Design analytics is a method for developing analytics solutions that enable business strategies and drive measurable business impact. It keeps analytics...
Design analytics is a method for developing analytics solutions that enable business strategies and drive measurable business impact. It keeps analytics teammates from being siloed and creates a more holistic design experience overall.
Design analytics is a method for developing analytics solutions that enable business strategies and drive measurable business impact. It keeps analytics teammates from being siloed and creates a more...
Lead scoring is as much art as it is science, but an iterative approach combined with the right technology can help bring in more qualified leads. Read on to...
Lead scoring is as much art as it is science, but an iterative approach combined with the right technology can help bring in more qualified leads. Read on to gain a better idea of how this works.
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the...
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data, use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from...
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on...
