Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the data.
When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties? Read on to find out.
With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.
The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with real-time, personalized experiences.
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?
Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who can master it see big returns and have customers who love them and oftentimes become big advocates for their brand.