As the privacy landscape, regulations, and guidelines continue to evolve, digital marketers must consider the impact to their marketing activities. While...
As the privacy landscape, regulations, and guidelines continue to evolve, digital marketers must consider the impact to their marketing activities. While compliance is a requirement, transparency and building trust with your audience is also critical. Get up to speed on privacy laws to do so.
As the privacy landscape, regulations, and guidelines continue to evolve, digital marketers must consider the impact to their marketing activities. While compliance is a requirement, transparency and...
CDPs and DMPs can share data to provide a more complete picture of customers. Watch this video to find out more.
These three best practices help ensure success for A/B testing whether it's for B2B or B2C marketing by getting stakeholder buy-in, monitoring metrics, and...
These three best practices help ensure success for A/B testing whether it's for B2B or B2C marketing by getting stakeholder buy-in, monitoring metrics, and properly communicating results.
What are the differences between CRM, CDP, and CIP? What are their histories and what advantages can they provide digital marketers in the future? Watch this...
What are the differences between CRM, CDP, and CIP? What are their histories and what advantages can they provide digital marketers in the future? Watch this short video to find out.
Legislation like the GDPR and CCPA as well advances in mobile technology mean digital marketing has to evolve in the 2020s. What can marketers do to work with...
Legislation like the GDPR and CCPA as well advances in mobile technology mean digital marketing has to evolve in the 2020s. What can marketers do to work with and also safeguard a customer's data?
What is CDP and what definition should you use? What differentiates itself from other tools, such as CRM and DMP? How does it benefit your digital marketing?...
What is CDP and what definition should you use? What differentiates itself from other tools, such as CRM and DMP? How does it benefit your digital marketing? Watch this short video to find out.
Your customers deserve a great experience whenever they interact with your brand. Find out how Oracle Unity enables companies to deliver contextually aware and...
Your customers deserve a great experience whenever they interact with your brand. Find out how Oracle Unity enables companies to deliver contextually aware and highly personalized experiences that delight customers whenever and however they engage with them, improving customer satisfaction, and increasing greater customer lifetime value.
Your customers deserve a great experience whenever they interact with your brand. Find out how Oracle Unity enables companies to deliver contextually aware and highly personalized experiences...
Learn several customer data platform (CDP) best practices to get the most out of the software, such as mapping out how to measure success, compliance,...
Learn several customer data platform (CDP) best practices to get the most out of the software, such as mapping out how to measure success, compliance, commitment, and reinforcing the value of the tool.
Learn several customer data platform (CDP) best practices to get the most out of the software, such as mapping out how to measure success, compliance, commitment, and reinforcing the value of...
Find how Oracle Maxymiser works and how it can benefit your marketing campaigns with testing and optimization.
