Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See...
Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the data.
Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the...
When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on...
When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties? Read on to find out.
When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties?...
With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization...
With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.
With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use...
Read this brief guide on how to use heat mapping to optimize your site and make more conversions.
The California Consumer Privacy Act that went into effect on January 1, 2020. If you’re a brand or company, it’s only natural to ask: “What exactly is the CCPA...
The California Consumer Privacy Act that went into effect on January 1, 2020. If you’re a brand or company, it’s only natural to ask: “What exactly is the CCPA and how does it impact me?”
Digital analytics offer a competitive advantage that has been proven through various research to enhance content marketing results. Read further about the...
Digital analytics offer a competitive advantage that has been proven through various research to enhance content marketing results. Read further about the impact they make.
The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them...
The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with real-time, personalized experiences.
The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with...
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and...
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or...
Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their...
Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who can master it see big returns and have customers who love them and oftentimes become big advocates for their brand.
Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who...
