Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to...
Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP). In order to manage and make sense of the mass volumes of data being gathered, advertisers and marketers are turning in increasing numbers to DMPs. In fact 27% of those surveyed in Econsultancy’s report The Role of DMPs In The Era of Data Driven Advertising had just...
Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform...
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business Marketing data lies at the heart of your...
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Data is not a static entity – it evolves and changes – and so it’s a mistake not to keep your eye firmly on the ball. Consider some of these questions. Is your marketing data correct and up-to-date? Is it segmented? Are you using your current data to...
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business Marketing data lies at the heart of your business and, therefore, it’s vital...
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply...
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would...
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define...
Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo...
Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. The only problem was when they would make a pit stop, invariably due to various cosmic circumstances, someone would wander off and not return when it was time to leave. After a few of these occurrences, Kesey famously said: “You’re either on the bus or off the...
Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was...
.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container...
.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container object, .video-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Cross channel marketing provides a variety of opportunities for brands to foster relationships, as well as leverage data from these touch points to improve offers. Despite the promise of digital delivery and the universe of...
.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container object, .video-container embed {...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers as well as necessary to successfully target the message, deliver content in context, and create a sales relationship. The above is an excerpt from our newly-released Informed Advertising Guide and should...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets. In a survey from the Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group, 92.3% of respondents said...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing...
As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of...
As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to absurd. One fall, I even spent a week collecting grocery bags full of acorns, just because I thought acorns were cool. To this day, the junk drawers of my parents’ house are overflowing with the artifacts of my acquisitive childhood. What I realized as I grew up is that not all...
As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to...
Welcome back to The Friday Five, your weekly five-part curated content This weeks topic: Data. A Guide to Data-Driven Holiday Marketing Strategies The holiday...
Welcome back to The Friday Five, your weekly five-part curated content This weeks topic: Data. A Guide to Data-Driven Holiday Marketing Strategies The holiday season is upon us! For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this means it’s time to beef up your online marketing strategies. Why? Because according to a study, consumers will spend about $650 billion at both retail and online stores. How can your business gain a...
Welcome back to The Friday Five, your weekly five-part curated content This weeks topic: Data. A Guide to Data-Driven Holiday Marketing Strategies The holiday season is upon us! For digital marketing...
