[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for”...
For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences....
For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across channels due to a broken marketing process. In fact, 78% of customers receive a fragmented experience as they move channel-by-channel, according to...
For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to. And just in case you think this whole topic of data is overblown or exaggerated,...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data,...
Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making...
Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Since everything from your car to your thermostat is now connected, data is being created faster than ever. In fact, according to a report by the U.S. Chamber of Commerce, 90 percent of all...
Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many...
In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective...
In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective requires efficiency in your outbound communications, better performance within each individual interaction, and the ability to scale across all channels, devices and media. While these tasks are essential to presenting more unified audience experiences, it’s really challenging for marketers to manage without the right...
In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective requires efficiency in your...
We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the...
We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case? How do we actually take the data that we capture and put it into action? Many companies haven’t yet figured out what the next step is, or how to actually achieve a meaningful strategy. Data was one of the two main themes at the ClickZ Live Conference in San...
We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data....
Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...
Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and "The Millennial CEO". A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands....
Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact, company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. 1. Combine data streams In a digital marketing world where push...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being...
Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our...
Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch,...
Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that...
