“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and...
“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers...
“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he...
Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands...
Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived. In fact, it could be just what the doctor ordered to get your campaign results backs on track. Here are some tips for getting clearn data quality and keeping it clean. 1. Naming Conventions Standardising naming conventions can make a huge difference in data...
Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is. This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t...
Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua...
Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Big Data is the topic du jour in the marketing world. Data, after all, from online and offline sources has grown by 1000% , according to IDC. Those data points represent a plethora of revenue opportunities. But for most marketing organizations, Big Data is a missed opportunity. It’s doesn’t have to be that...
Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Big Data is the topic du...
As the manager of Eloqua's online community, Topliners, I'm constantly looking for ways to measure what's working and what's not. Are we seeing steady...
As the manager of Eloqua's online community, Topliners, I'm constantly looking for ways to measure what's working and what's not. Are we seeing steady growth? Are users engaged? There are multiple ways to slice the performance of an online community. (Chris Dowsett's recent post on calculating engagement ratios was particularly helpful in my arsenal.) I supply these kinds of stats on a weekly and monthly basis. But in the end, it all comes down to revenue. Specifically, is...
As the manager of Eloqua's online community, Topliners, I'm constantly looking for ways to measure what's working and what's not. Are we seeing steady growth? Are users engaged? There are multiple...
We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the...
We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is! And, if you have a job like mine, you probably have tools and techniques to identify and, where possible, clean these entries so that your database quality and marketing ability is improved. I was recently doing some spring-cleaning and wanted to share some of the results! Eloqua provides a set of tools...
We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is! And, if you have a job like...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason:...
It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate:...
It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication… How do you sort the viable, long-term disruptions from the buzzwords? The marketers joining the SiriusDecisions Summit today want more than tools. They want to discuss the emerging trends and strategies that can drive demand. Last year, we spoke to Jonathan Block, Sirius’s VP and...
It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication… How...
As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan...
As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement, you need to talk the sales reps out in the field. Yet, too often, marketers get bogged down by personal gripes and don’t have a strategic process for approaching sales. If you want to understand what sales really needs, you have to know what questions to ask. Below we suggest 13...
As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement,...
