As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20...
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US by 2017. The above is the opening line of the Introduction of new eBook: The Mobile Data Management Platform. By now, of course, marketers are fully aware...
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was...
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic...
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. The majority of TV advertising is still purchased with these segments in mind, but due to audience fragmentation, buyers are trying to find the best audiences for their messages and the appropriate media mix to deliver it –...
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact... essential. ...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people...
In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move...
In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com, 72% of consumers prefer an integrated marketing approach. And Blue Research showed that 94% of consumers and prospects discontinue relationships with companies because of irrelevant ads or promotions. It’s clear that today’s modern customers have high...
In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according...
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. Even if you’re the best marketer in the world using stellar practices,...
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in...
The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern...
The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers. Earlier today Oracle Marketing Cloud announced two important Oracle Data Management Platform (Oracle BlueKai) enhancements for use by marketers, agencies, publishers, and advertisers alike. We caught up with Rebecca Kaykas-Wolff, Director of Product Marketing, Oracle Data Management Platform, for more insight into...
The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers. Earlier today Oracle Marketing Cloud...
Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B,...
Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California and BA degrees in both Economics and Chinese Studies from the...
Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space,...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Savvy marketers realize that in order to gain a competitive advantage, it is critical to create meaningful connections with their buyers from the start and...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by...
Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at...
Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at SXSW, Roland will be speaking on a panel about the future of marketing technology platforms. In Austin? Click here to RSVP for this 3/17, 3:30pm CDT session. There's a battle going on today in the marketing technology world. On one side, smaller and more agile firms pitch their self-proclaimed "best-in-class" marketing...
Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at SXSW, Roland will be speaking on a panel...
