With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type...
With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. The data has many sources like a company’s CRM or ERP system or its website and social media presence. Data-driven marketing is now the framework that is guiding the development of more targeted campaigns, that are linked to what a company has learned about its customer base and...
With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. The...
Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix...
Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix understanding that the control literally belongs to the client and handing in the ultimate entertainment experience. Among other revolutionary products, Apple has done a lot for music with iTunes – which is already being replaced by Spotify. The paradigm disruption caused by Airbnb, Uber and other brands proves that...
Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix understanding that the control...
In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or...
In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Coupled with the number of channels brands have to reach a consumer during and outside of purchasing time, it is no surprise that consumers show a limited threshold for the amount of attention they give to brands. Consumers have neither the time nor the energy to absorb every message...
In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box...
Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best...
Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. Of course it's not that easy as today’s digital consumers are demanding. They have become more unforgiving of a poor customer experience and expect their desktop and mobile devices to be responsive, efficient, and easy to use. Modern Marketers understand that creating and...
Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the...
A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a...
A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to. While data provides a wealth of information that brands can leverage to enhance their strategic and tactical initiatives, the sheer volume of insight to manage may hinder the...
A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a...
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality...
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic, the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. The idea behind the DMP is that it provides a way to collect more data and intelligence on the market, audience, and competition...
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic, the need to incorporate a data...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. According to one publishing executive, “the trick today is turning mounds of data into audience insights that ultimately drive development of products [and advertising opportunities] that engage...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms to assist in the improvement of marketing accountability, it’s critical to understand the management and measurement implications that will support success. Even when an organization has processes in place to leverage technologies, refinement and optimization strategies must...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms...
