A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a...
A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to. While data provides a wealth of information that brands can leverage to enhance their strategic and tactical initiatives, the sheer volume of insight to manage may hinder the...
A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a...
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality...
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic, the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. The idea behind the DMP is that it provides a way to collect more data and intelligence on the market, audience, and competition...
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic, the need to incorporate a data...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. According to one publishing executive, “the trick today is turning mounds of data into audience insights that ultimately drive development of products [and advertising opportunities] that engage...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms to assist in the improvement of marketing accountability, it’s critical to understand the management and measurement implications that will support success. Even when an organization has processes in place to leverage technologies, refinement and optimization strategies must...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms...
You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Well that might be the process, granted but there...
You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." When talking about marketing automation, cross-channel marketing and programmatic marketing, it all starts somewhere with a single point of data. Usually a form submit of some sort or a manual data entry somewhere—bringing to light five...
You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Well that might be the process, granted but there is a little bit more to it and let me...
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven...
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven Marketing Strategy For enterprise organizations, tapping into the power of data to maximize marketing performance has become so pervasive that data itself now lives at the crossroads of all activity. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and...
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven Marketing Strategy For enterprise...
Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital...
Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service. But the task of actually creating the ideal buyer...
Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying...
Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what...
Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. The key is to use the right data. And to do data right you need a data management platform (DMP). No matter how hard marketers try to embrace organic channels and word of mouth, paid advertising continues to drive results. And the largest part...
Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do...
