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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Data-Driven Marketing

Content Marketing

11 Infographics Marketers Should Keep Near Their Desks

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...

Content Marketing

4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate:...

Data-Driven Marketing

13 Questions Marketing Should Ask the Sales Reps

As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan...

Content Marketing

23 Design, Data Visualization and Presentation Quotes from Edward Tufte

Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing...

Data-Driven Marketing

3 Lead Scoring Problems - And How to Solve Them

Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in...

Data-Driven Marketing

4 Tools for Measuring Your Online Influence

In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands...

Data-Driven Marketing

4 Steps for Making a Fan for Life [Video]

In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are...

Data-Driven Marketing

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors,...

Data-Driven Marketing

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the...

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