The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Data-Driven Marketing

Data-Driven Marketing

3 Lead Scoring Problems - And How to Solve Them

Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in...

Data-Driven Marketing

4 Tools for Measuring Your Online Influence

In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands...

Data-Driven Marketing

4 Steps for Making a Fan for Life [Video]

In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are...

Data-Driven Marketing

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors,...

Data-Driven Marketing

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the...

Data-Driven Marketing

5 Stories About EU Privacy Rules: A Daily Roundup

Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses...

Data-Driven Marketing

7 Misconceptions About the New EU Privacy Regulations

Today, May 25th, is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get...

Data-Driven Marketing

3 Resources For A Squeaky Clean Marketing Database

If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do...

Content Marketing

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several...