When you want to take advantage of additional marketing technology required for your specific business needs, you’re at the mercy of your marketing platform’s...
When you want to take advantage of additional marketing technology required for your specific business needs, you’re at the mercy of your marketing platform’s integration framework. Extensible platforms provide a richer and more integrated user experience. Toggling back and forth between systems is nonsensical. Here are some advantages of sensible integration. Innovation on Fire. Marketing technology and the ad tech space are on fire! Extensible platforms ignite innovation....
When you want to take advantage of additional marketing technology required for your specific business needs, you’re at the mercy of your marketing platform’s integration framework....
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com: "B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." I reference that particular line for it speaks directly to the need for...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in...
Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in...
Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience. At the same time, it allows us to bring our cloud closer than ever to Australian customers and supports our strategy of...
Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in their adoption of...
The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives –...
The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives – brand, publisher and agency side – regarding their use, experience and feedback associated with data management and specifically data management platforms (DMPs). We wanted to see what the marketplace has learned about DMPs and what their feelings are associated with the technology on the whole. Although data management...
The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives – brand, publisher and agency side –...
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20...
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US by 2017. The above is the opening line of the Introduction of new eBook: The Mobile Data Management Platform. By now, of course, marketers are fully aware...
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was...
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic...
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. The majority of TV advertising is still purchased with these segments in mind, but due to audience fragmentation, buyers are trying to find the best audiences for their messages and the appropriate media mix to deliver it –...
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact... essential. ...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people...
In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move...
In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com, 72% of consumers prefer an integrated marketing approach. And Blue Research showed that 94% of consumers and prospects discontinue relationships with companies because of irrelevant ads or promotions. It’s clear that today’s modern customers have high...
In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according...
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. Even if you’re the best marketer in the world using stellar practices,...
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in...
