Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” In this case, I think he would be quite accepting of the TV show = data challenge correlation. (Including what you can do to get it all in Prime Time). So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows. See if any of these resemble your current...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more brand value. If Big Data is about making organizations smarter, open data involves increasing revenue and business value, according to...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online...
This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing...
This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing data in order is not unlike Movember facial hair grooming. We figured the same principles can be applied to data and to our nose neighbours– and here’s why: Movember Your Data! Get Your Data In Shape from Oracle Marketing Cloud Follow the progress of the Oracle Marketing Cloud team throughout Movember, post your Mo...
This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing data in order is not unlike Movember...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for”...
For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences....
For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across channels due to a broken marketing process. In fact, 78% of customers receive a fragmented experience as they move channel-by-channel, according to...
For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to. And just in case you think this whole topic of data is overblown or exaggerated, ...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data,...
