Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B,...
Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California and BA degrees in both Economics and Chinese Studies from the...
Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space,...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Savvy marketers realize that in order to gain a competitive advantage, it is critical to create meaningful connections with their buyers from the start and...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by...
Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at...
Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at SXSW, Roland will be speaking on a panel about the future of marketing technology platforms. In Austin? Click here to RSVP for this 3/17, 3:30pm CDT session. There's a battle going on today in the marketing technology world. On one side, smaller and more agile firms pitch their self-proclaimed "best-in-class" marketing...
Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at SXSW, Roland will be speaking on a panel...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” He is a regular contributor to Forbes, Entrepreneur, and ...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and...
If last year’s TFM&A was characterised by conversations about how mobile, big data, and content marketing could be plugged into marketing campaigns, then this...
If last year’s TFM&A was characterised by conversations about how mobile, big data, and content marketing could be plugged into marketing campaigns, then this year’s event clearly demonstrated a much deeper understanding of the role of data within the marketing function, and that it should form the bedrock of any campaign, regardless of content or channel. There has been a stark contrast between the early fact-finding conversations I had with delegates last year and the...
If last year’s TFM&A was characterised by conversations about how mobile, big data, and content marketing could be plugged into marketing campaigns, then this year’s event clearly demonstrated a much...
So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really...
So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets of increasing engagement and marketing’s impact on revenue? Probably not without some smart marketing (from you) applied. It is no secret that not all contacts in your database are equal. There are those that are truly engaged. And there are those that have basically tuned you out...
So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets...
Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary...
Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. According to recent Econsultancy research, managing customer data - the crux of any customer engagement strategy - is particularly challenging. Some 35% of the senior level executives surveyed said they work within a “siloed organisation lacking coherent...
Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and...
With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months...
With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months and what initiatives didn’t go as planned. Did you spend the last year obsessing over your content and design, running tests to optimize your call to action, or did you spend huge amounts of time planning and building multi-touch campaigns? I’m thinking a lot of people are nodding their heads. But let me ask you this, do...
With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months and what initiatives didn’t go as planned....
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings. Everyone digests information differently. Accountants can often look at a...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future...
