A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most...
A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. According to one publishing executive, “the trick today is turning mounds of data into audience insights that ultimately drive development of products [and advertising opportunities] that engage...
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms to assist in the improvement of marketing accountability, it’s critical to understand the management and measurement implications that will support success. Even when an organization has processes in place to leverage technologies, refinement and optimization strategies must...
Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms...
You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Well that might be the process, granted but there...
You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." When talking about marketing automation, cross-channel marketing and programmatic marketing, it all starts somewhere with a single point of data. Usually a form submit of some sort or a manual data entry somewhere—bringing to light five...
You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Well that might be the process, granted but there is a little bit more to it and let me...
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven...
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven Marketing Strategy For enterprise organizations, tapping into the power of data to maximize marketing performance has become so pervasive that data itself now lives at the crossroads of all activity. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and...
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven Marketing Strategy For enterprise...
Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital...
Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service. But the task of actually creating the ideal buyer...
Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying...
Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what...
Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. The key is to use the right data. And to do data right you need a data management platform (DMP). No matter how hard marketers try to embrace organic channels and word of mouth, paid advertising continues to drive results. And the largest part...
Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do...
Convergence and the power of data in modern marketing.This installment of the Friday Five — a collection of five curated articles from around the Internet, is...
Convergence and the power of data in modern marketing.This installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is...
Convergence and the power of data in modern marketing.This installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is...
Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. An identity system pulls together the...
Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. A Data Management Platform (DMP) is the center point for a digital marketing organization and the key to enable...
Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. An identity system pulls together the many identities across devices...
