It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion...
It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. A billion searches are performed on Google each day. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day. There is clearly no shortage of data for marketers to use to their advantage. Before I get...
It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. A...
Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine...
Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.” Marketing Land, on the other hand, says programmatic...
Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it as "ad buying what...
Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to...
Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP). In order to manage and make sense of the mass volumes of data being gathered, advertisers and marketers are turning in increasing numbers to DMPs. In fact 27% of those surveyed in Econsultancy’s report The Role of DMPs In The Era of Data Driven Advertising had just...
Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform...
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business Marketing data lies at the heart of your...
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Data is not a static entity – it evolves and changes – and so it’s a mistake not to keep your eye firmly on the ball. Consider some of these questions. Is your marketing data correct and up-to-date? Is it segmented? Are you using your current data to...
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business Marketing data lies at the heart of your business and, therefore, it’s vital...
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply...
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would...
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define...
Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo...
Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. The only problem was when they would make a pit stop, invariably due to various cosmic circumstances, someone would wander off and not return when it was time to leave. After a few of these occurrences, Kesey famously said: “You’re either on the bus or off the...
Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was...
.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container...
.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container object, .video-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Cross channel marketing provides a variety of opportunities for brands to foster relationships, as well as leverage data from these touch points to improve offers. Despite the promise of digital delivery and the universe of...
.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container object, .video-container embed {...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers as well as necessary to successfully target the message, deliver content in context, and create a sales relationship. The above is an excerpt from our newly-released Informed Advertising Guide and should...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets. In a survey from the Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group, 92.3% of respondents said...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing...
