A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers as well as necessary to successfully target the message, deliver content in context, and create a sales relationship. The above is an excerpt from our newly-released Informed Advertising Guide and should...
A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets. In a survey from the Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group, 92.3% of respondents said...
If it's Friday it must be time for The Friday Five, our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing...
As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of...
As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to absurd. One fall, I even spent a week collecting grocery bags full of acorns, just because I thought acorns were cool. To this day, the junk drawers of my parents’ house are overflowing with the artifacts of my acquisitive childhood. What I realized as I grew up is that not all...
As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to...
Welcome back to The Friday Five, your weekly five-part curated content This weeks topic: Data. A Guide to Data-Driven Holiday Marketing Strategies The holiday...
Welcome back to The Friday Five, your weekly five-part curated content This weeks topic: Data. A Guide to Data-Driven Holiday Marketing Strategies The holiday season is upon us! For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this means it’s time to beef up your online marketing strategies. Why? Because according to a study, consumers will spend about $650 billion at both retail and online stores. How can your business gain a...
Welcome back to The Friday Five, your weekly five-part curated content This weeks topic: Data. A Guide to Data-Driven Holiday Marketing Strategies The holiday season is upon us! For digital marketing...
Meeting audience expectations of relevance and value is our responsibility as marketers. It’s critical for content, messaging, and offers to enable and inspire...
Meeting audience expectations of relevance and value is our responsibility as marketers. It’s critical for content, messaging, and offers to enable and inspire – without which we can’t possibly optimize engagement and boost purchases. The way to do this effectively is by leveraging data. Never before have we been privileged with the influence and value of substantial data that enables us to build uniquely defined audience profiles. If uncovering the value in data seems...
Meeting audience expectations of relevance and value is our responsibility as marketers. It’s critical for content, messaging, and offers to enable and inspire – without which we can’t...
With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’. In turn a lot...
With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’. In turn a lot of questions have come my way about what this actually means. To help answer these questions, allow me to explain the concept of the DMP. The purpose of a DMP’s is to empower marketers to send targeted communications such as display or customised onsite experiences, via joining various data sources that are...
With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’. In turn a lot of questions have come my way about...
Big Data, in short, has gone mainstream. But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve...
Big Data, in short, has gone mainstream. But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve out meaningful competitive differentiation through their use of information? What room exists for real commercial advantage when everyone in the marketing ecosystem is advancing from the novice to expert stages of their respective data maturities? The above is an excerpt from the foreword of the white paper Data as...
Big Data, in short, has gone mainstream. But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve out meaningful...
Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one...
Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics will include but not be limited to: - Mobile marketing - Social media marketing - Cross-channel marketing - Content marketing - Marketing automation - Data Be sure to check back in every Friday because no matter how hard you try, you cannot possibly...
Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your...
Anytime you hear words like "transformation" and "fundamentally" in the same sentence you know it must be pretty big. A very loose definition would be "to...
Anytime you hear words like "transformation" and "fundamentally" in the same sentence you know it must be pretty big. A very loose definition would be "to change the foundation of something" and that's precisely what one brand did. And not just any brand. On the contrary. We're talking about a brand that is over 150 years old. The brand in question is The Economist and for many years it relied solely on its exemplary, world-class journalists as a means to generate interest,...
Anytime you hear words like "transformation" and "fundamentally" in the same sentence you know it must be pretty big. A very loose definition would be "to change the foundation of something"...
