CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven insights. So, what are these three tools and what can they do?
With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in improved, more personalized, and relevant customer interactions, in the moments where it counts.
With the current uncertainty, businesses should seek to become more agile and react to customer signals faster by relying on real-time data to create satisfactory experiences. This, in turn, helps strengthen both customer loyalty and retention.