Are you wondering what type of fuel should be powering your martech stack? The answer is simple: data. Many people think that data is very pricey, and therefore unattainable, but it doesn’t have to be. Data is everywhere for you to identify and harness.
CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven insights. So, what are these three tools and what can they do?
With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in improved, more personalized, and relevant customer interactions, in the moments where it counts.