Not so long ago, the number of touchpoints a customer had with a company was quite limited. As a result, their journey from discovery to purchase was relatively linear. With the digital advance, the number of touchpoints has grown exponentially. These days, customers zigzag from discovery to purchase and they demand more and more personalized experiences. As the world becomes more complex, the ability to understand what customers really want is even more important....
Customers are becoming increasingly aware of their privacy rights and placing value on this. As a publisher or digital marketer, use trust to strengthen your relationship with customers and set you apart from your competitors.
While many digital marketers and advertisers are starting to think about weaning themselves from cookies, the truth is that the removal of cookies changes the game for the entire industry. And many are left wondering, “Where do we go from here?”
As the privacy landscape, regulations, and guidelines continue to evolve, digital marketers must consider the impact to their marketing activities. While compliance is a requirement, transparency and building trust with your audience is also critical. Get up to speed on privacy laws to do so.