Cyber Monday online spending was huge this year and retailers’ email marketing campaigns were a big contributor to that success. Cyber Monday accounted for $846 million in online spending, up 15% from last year—and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007, according to comScore. That’s proof that Cyber Monday has become a true selling occasion and is on its way toward living up to its branding as “the biggest online shopping day of the year.” Regardless of whether it indeed achieves that, it’s very likely to retain its throne as the most popular day of the year to send retail emails.
This year 70% of the top online retailers tracked by the Retail Email Blog sent at least one promotional email on Cyber Monday. That’s up from 68% last year when it topped all other days of the year in popularity with email marketers.
This 11-page reportlet includes other stats on Cyber Monday trends, plus a discussion of messaging trends with sample creatives.
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