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  • November 30, 2007

Cyber Monday Sees Record Retail Email Marketing Activity: Executive Summary

Recognizing the power of email to drive sales and accepting Cyber Monday as an established selling occasion, 52% more retailers sent promotional email on Cyber Monday this year than last year. This year 68% of the online retailers tracked by RetailEmail.Blogspot sent at least one promotional email on Cyber Monday, making it the biggest email marketing day of the year to date. That’s up from 44% last year.

Like it or not, Cyber Monday is a real shopping holiday now, even if it’s not “the biggest online shopping day of the year” as it’s billed. This 9-page reportlet looks at the different approaches retailers took on Cyber Monday, and includes more statistics and several examples of creatives.

Visit the eec’s Whitepaper Room to download “Cyber Monday Sees Record Retail Email Marketing Activity,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
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