Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base. Find out how they made good use of them.
Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging loyalty to create brand-authentic experiences that foster emotional loyalty.
Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.
It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building customer loyalty help?
To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow to ensure your restaurant chain’s loyalty program is delivering distinctive, exceptional experiences for your customers.
In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help you acquire and retain customers, create personalized experiences, and increase your customer lifetime value. Learn some best practices to build more loyalty.
Understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect to be recognized for every action taken with a brand no matter what, how, or where. How then can brands ensure they are meeting customer expectations?