55% of consumers want personalized brand experiences; however, only 12% said their favorite brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage by adopting omnichannel loyalty programs to leverage personalization and create deep connections.
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle Cloud Customer Experience suite to help you learn more about your customers and make every interaction matter.
With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.
Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce your relationship with your customers, increase sales, and even acquire new customers.
Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of consumers.