With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to...
With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.
With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies....
Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be...
Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce your relationship with your customers, increase sales, and even acquire new customers.
Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce...
Customer loyalty programs have been around for years. But what do they entail and how have they changed in the digital age?
Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement...
Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of consumers.
Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of...
To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Learn...
To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Learn five ways how to engage them.
Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are...
Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base. Find out how they made good use of them.
Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number...
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology...
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.
Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to...
Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging loyalty to create brand-authentic experiences that foster emotional loyalty.
Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging...
Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend...
Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.
Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers...
