For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to...
For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance Management. In the meantime, point-solution marketing technologies such as Attribution have emerged all in the name of...
For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job...
They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic ...
They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic communiques from the management team about the various transformation initiatives that have been launched but the messaging doesn’t really stick. They may even take the time to read industry material that describes the urgency for companies to transform the way they operate and go to market but most of it gets sucked into...
They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic communiques from the management team about...
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with...
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of purchase. It is also one of the riskiest methods for your deliverability health. The standard point of sale strategy should...
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how...
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a...
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos Customer Centricity Is More Important than Ever It seems that it should go without saying that businesses need to be customer centric. However, in the constant drive for sales and profitability, companies sometimes forget who ultimately pays the bills. While the drive to focus on customers...
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos...
If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty...
If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty and boost customer engagement with your brand. Here’s a brief look at four basic ways that brands are using social media as a customer service tool. #1: Direct one-on-one engagement with customers Using social media as a customer service tool requires a mindset change. In the old analog era, the VIP customer was the one...
If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty and boost customer engagement with...
It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the...
It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care. However, there are other issues that impact a customer experience as well, including response time. While it’s easy to jump to the conclusion that robots are going to take over every human job, that’s not the case and it’s not how they could be used...
It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Many senders depend on the size of their list to drive everything from internal...
“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel...
According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing...
According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing technology. Why? Some say it’s not as easy as they thought/were promised it would be. Others say they don’t have enough resources or support from the business to be successful. Some say they are just scratching the surface of using all of the capabilities. Finally, others say they are so busy working through their to-do lists...
According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing technology. Why? Some say it’s not as easy as...
Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that?...
Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it. A Preference Center is something that email marketers have been implementing for years. It’s a way to...
Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass...
