Paid media is a powerful tool with plenty of metrics to present. But which ones should marketers pay attention to?
There's a debate arguing the merits of a high-touch strategy (people) versus low-touch (technology). The answer boils down to doing what makes your customer...
There's a debate arguing the merits of a high-touch strategy (people) versus low-touch (technology). The answer boils down to doing what makes your customer happy.
Customer loyalty programs are starting to lose their shine. Or are they? Check out these innovative ideas for giving your loyalty program a facelift.
Smart companies know that a great customer experience revolves around understanding what customers need and to answer that, self-serve removes a lot of the...
Smart companies know that a great customer experience revolves around understanding what customers need and to answer that, self-serve removes a lot of the guesswork by opening a window and letting the customers in.
Smart companies know that a great customer experience revolves around understanding what customers need and to answer that, self-serve removes a lot of the guesswork by opening a window and letting...
A customer-centric, data-driven approach to email marketing will add sizzle to your summer email campaigns, while generating the highest ROI and lifetime value.
Curiosity about how we can improve the ability for our customers to achieve success is a driving force behind Oracle’s efforts to pay close attention to how our...
Curiosity about how we can improve the ability for our customers to achieve success is a driving force behind Oracle’s efforts to pay close attention to how our customers consume information from our new portal.
Curiosity about how we can improve the ability for our customers to achieve success is a driving force behind Oracle’s efforts to pay close attention to how our customers consume information from...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access –...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of the customer.
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of...
Sara Shuman shares the secret to how her team, much like good musicians, change and adapt the Oracle brand to keep up with tastes while maintaining our unique...
Sara Shuman shares the secret to how her team, much like good musicians, change and adapt the Oracle brand to keep up with tastes while maintaining our unique hallmarks.
Here are two things you can do to understand your inactive customers and increase the chance that they will reengage with your brand.
