Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access –...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of the customer.
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of...
Sara Shuman shares the secret to how her team, much like good musicians, change and adapt the Oracle brand to keep up with tastes while maintaining our unique...
Sara Shuman shares the secret to how her team, much like good musicians, change and adapt the Oracle brand to keep up with tastes while maintaining our unique hallmarks.
Here are two things you can do to understand your inactive customers and increase the chance that they will reengage with your brand.
Why is personalization so hard? In a nutshell, it's because we think like marketers not customers.
Millennials want flexibility, simplification, speed, involvement, transparency - the same things our Voice of the Customer program revealed that all customers...
Millennials want flexibility, simplification, speed, involvement, transparency - the same things our Voice of the Customer program revealed that all customers want.
Customers’ expectations have accelerated, fueled by the improvements digital technologies provide. But marketers still struggle.
Being able to recover from a brand crisis or a public relations disaster requires distinct actions in three phases.
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like...
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi and omnichannel marketing, and the all-important ‘Single Customer View’.
Without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi...
How can you ensure that your community platform is successful and thriving? The answer is simple – use the power of reputation.
